In the process of becoming a Lazada seller, you may encounter situations where your product review fails. This situation will not only affect the seller’s sales and product listing, but may also consume the seller’s time and energy. Therefore, it is crucial for sellers to understand Lazada’s product review rules. This article will delve into the various aspects that Lazada considers when reviewing products and share key tips for optimizing Lazada’s image listing strategy.
On the Lazada platform, all products sold online are subject to strict product review. During the review, Lazada will comprehensively consider product information such as product categories, words, pictures, etc., and complete the processing within 2 hours to 48 hours after the last edit. A product review rejection may involve multiple rejection reasons.
The reasons for product review failure are divided into two types: poor quality and policy violation. Poor quality products can be edited and resubmitted for review, while products with policy violations cannot be edited or resubmitted.
Poor quality products refer to products that do not follow product content and image guidelines, have received multiple customer complaints, are inefficient or duplicated. For these products, sellers can improve their approval rate by modifying product content, images and other information and resubmitting for review. Repeatedly modifying product content before the review is passed will cause review delays, so it is recommended to wait patiently for the review results after the last edit.
In contrast, illegal products cannot be edited or resubmitted. Examples of illegal products include brands that have signed exclusive agreements, dangerous products that are illegal to sell in certain countries, counterfeit and infringing products, products that contain external links or contact information, products that are banned or restricted, products that are too high or too low, and products that exceed the online product limit. To avoid these violations, please be sure to understand and comply with Lazada’s regulations before posting your products.
In order to successfully list products and increase sellers’ product review approval rates, here are some tips for optimizing Lazada’s image listing strategy:
Edit product information according to review guidelines: When editing product content and images, please strictly follow Lazada’s review guidelines. Make sure the product description is accurate and clear, and the images are relevant to the product and high-quality. This will reduce the possibility of product review rejection.
Pay attention to product quality and differentiation: Providing high-quality products and features that are clearly different from competitors is the key to attracting customers. Ensure that the quality of the product is up to standard and focus on differentiated design and features, which will help increase the product’s search exposure and page views.
Check the compliance of product words and keywords: Lazada has certain requirements for the compliance of product titles, descriptions, and keywords. Avoid using banned words, overly promotional language, or descriptions that do not match the actual product to avoid audit issues.
Optimize Lazada images: During the product listing process, make full use of the Lazada image function. Confirm that the image is relevant to the product, clear, and attractive. Appropriate Lazada images can increase the product’s click-through rate and sales potential.
Product information stability and timeliness: During the product review process, avoid frequent changes to product information to avoid extending the review time. At the same time, ensure the timeliness of product information, such as price, inventory, etc., which need to be updated in a timely manner to provide accurate product information to customers.
In order to improve the product review pass rate, Lazada sellers can also use BigSeller’s Lazada product template function. This function can realize batch editing and listing of products to improve operational efficiency.
Finally, sellers should be clear that Lazada is very strict in product release review and do not try to use the platform’s loopholes to release illegal products. Once discovered, they will face severe penalties. Therefore, sellers should strictly abide by Lazada’s regulations and take corresponding modification methods in a timely manner according to the reasons for rejection during product review.
In general, Lazada’s product review process is very strict and covers many aspects. As a seller, you need to ensure that the product and store meet all the review requirements, and follow up and correct any review issues at any time. Only in this way can sellers succeed on the Lazada platform, attract more customers and increase sales. Strengthening the understanding of Lazada’s product review rules and optimizing Lazada’s picture listing strategy will be the key for sellers to achieve excellent results.