If products are not properly evaluated, they are likely to become unsalable. To change this passive situation, e-commerce companies must take the initiative and take corresponding measures. In short, e-commerce companies must find ways to deal with unsalable products and try to turn unsalable products into products in short supply.
On e-commerce platforms, unsalable products are difficult to obtain natural search traffic. Moreover, unsalable products themselves will also drag down the weight of products with sales to a certain extent. For e-commerce companies, it is very important to discover and deal with unsalable products in a timely manner. E-commerce companies must always pay attention to the sales of products. If the number of products is large, they must assign someone to be responsible for this work.
Although e-commerce companies do not want their products to be unsalable, this is difficult to completely avoid. There are four main reasons why products are unsalable.
(1) Price factor
Price is a direct factor affecting product conversion. If a product can attract some traffic, but there is no conversion to favorites and add to cart after the buyer clicks, then the e-commerce company should start with price and reduce the price appropriately.
(2) Basics need to be optimized
If the price of a product does not have an obvious disadvantage, but it performs poorly compared to competing products, then the product is likely to be unsalable. In this case, e-commerce companies need to consider basic optimization issues. For example, adjust and modify keywords, main pictures, and detail pages through through train testing
(3) Seasonal changes
Seasonal factors are beyond the control of e-commerce companies. For example, when summer comes, it is naturally difficult for down jackets to have outstanding sales.
(4) Weak market demand
Although there are many products on e-commerce platforms, if they are too unpopular or even have no competing products, it is difficult for buyers to search for them. For products that are not in high demand or do not meet the requirements, e-commerce companies should directly remove them from the shelves.
Generally speaking, for products that have a relatively broad prospect but whose sales are affected by objective or subjective factors, e-commerce companies should remove them from the shelves first and then put them back on the shelves after sorting out the information. Products that are suitable for direct deletion often do not meet the needs of the market and buyers, and there is not much significance even if they are put back on the shelves.
Tips
Before deciding to remove or delete a product, e-commerce companies should first find out the reasons for the poor sales and then prescribe the right remedy to cure the problem.