With the rapid development of e-commerce, domestic market competition is becoming increasingly fierce, and many sellers choose to open stores on the cross-border platform Lazada. However, in the process of operating a store, it is crucial to understand the store traffic. This article will explore how to view the traffic of Lazada stores and methods to increase store traffic.
1. View Lazada store traffic.
To view the traffic of Lazada stores, you first need to log in to Lazada’s GSP (Growth Seller Platform) and then find “Business Advisor”. In Business Advisor, you can view key data such as daily conversion rate, number of visitors, page views, conversion rate, revenue, and conversion rate of marketing tools. Please note that these data only cover your own store.
2. Methods to increase store traffic.
Store traffic is the key to success. Here are some ways to increase Lazada store traffic.
1. Complete system tasks: Lazada provides activities called “Challenges”. By completing these tasks, you can earn rewards. The goal of the task is to make the store more exposed in Lazada’s search results. Once these tasks are completed, the store will be more searchable on Lazada’s APP.
2. Store decoration:
Pay attention to activities and reward announcements in the store to attract more buyers.
Introduce new products regularly, because store-level traffic will attract more customers to come and check it out.
Display coupons and promotional information to attract shoppers.
Show hot-selling products to tell customers which products are most popular.
Follow Lazada’s suggestions, especially new stores, which can follow the recommended hot-selling products to increase brand awareness.
3. Increase the number of store fans: In Lazada, there is a tool similar to Tmall’s “Prosperity”, and there is a small tool called CEM, which allows interaction with fans and pushes information about new products and activities to them every day. This helps to maintain private domain customers.
4. Maintain store dynamic performance data:
Lazada’s store homepage has introduced a “New Products” label, and stores with more followers may get more exposure.
To maintain each performance system, including data such as the seller’s evaluation rate, return rate, and cancellation rate.
Understand the traffic and tracking to determine which products are most effective and promote them on tags or store traffic.
5. Live broadcast store products: Live broadcast has become a popular sales method, and sellers can apply for live broadcasts on Lazada. Celebrities can also apply for their own live broadcasts. This will increase brand exposure and attract more shoppers.
In summary, to view the traffic of Lazada stores, you need to use the “Business Advisor” tool. If you find that the traffic of your store is lower than the industry level, you can increase the store traffic by completing system tasks, optimizing store decoration, increasing the number of fans, maintaining dynamic performance data, and using live broadcasts. This will help improve the performance of online businesses in the highly competitive e-commerce market.