Some sellers on the Lazada platform have had their accounts and stores banned due to serious violations, while some sellers have closed their stores of their own accord. Let’s take a look at the Lazada closure rules.
There are reasons for Lazada to close stores. You must have received warning emails before, but you may not have paid much attention. It is recommended to go back and check your emails to find out the specific reasons for the closure.
Generally speaking, the stores that have been banned recently are often because they violated the platform’s regulations on fake orders. Although fake orders are not a crime in Thailand, they violate the principle of fair competition on the platform. Therefore, before closing your store, the platform will take punitive measures such as warnings and deductions. Recently, Thailand and Vietnam have stepped up their efforts to investigate and punish fake orders, resulting in many stores with monthly sales of millions being banned.
After the Lazada store is closed, the refund of the store opening fee is handled as follows:
Currently, Lazada does not provide sellers with the option to actively exit and apply to close the store. If the seller actively closes the store without fault, he needs to apply through the PSC customer service channel. After the platform passes the review, the seller’s stores in six countries will be completely closed and the frozen deposit will be returned. The refund will be made within 30 natural days after the application is successful.
In order to avoid the ban of Lazada stores, you can take the following measures:
1. Regularly check whether the store violates the rules:
Regularly check the products in the store to verify whether they have infringement issues and whether the content such as titles are accurately described. If problems are found, immediately remove the infringing products.
2. Ensure product quality:
The Lazada platform has high requirements for product quality. If the seller’s products are complained, the platform will think that you are selling counterfeit and shoddy products, which may lead to the ban of the store. Ensure product quality and avoid quality problems.
3. Handle order problems:
Avoid orders being identified as false shipments by the platform, high cancellation rates, etc. Maintain good logistics tracking and communicate with buyers in a timely manner to avoid high order cancellation rates and avoid store bans.
If a Lazada store is banned, sellers need to explain the situation to the platform when appealing and explain how to avoid similar situations from happening again. Sellers can also ask for forgiveness from the platform through buyer reviews and demonstrate their commitment to improvement.
To avoid having a Lazada store banned, sellers need to remain vigilant and take appropriate measures to identify and avoid purchasing counterfeit goods. The risk of a store being banned can be reduced by regularly checking products, ensuring product quality, and handling order issues. At the same time, actively responding to platform warnings and deductions, and providing the platform with appropriate explanations and rectification plans, are also important measures to avoid store bans. Complying with platform regulations and operating with integrity will help build good business relationships and achieve continued success on the Lazada platform.