Cdiscount (abbreviated as “CD”) is affiliated to Casino Group, one of the largest supermarkets in France. Founded in 1998, it is a heavyweight comprehensive e-commerce website in France. On the Cdiscount platform, almost all product categories can be sold except fresh food, making it one of the best platforms for many sellers to seize the European market. Compared with Amazon France, the competition of Cdiscount is much smaller. For Chinese cross-border e-commerce sellers, Cdiscount is a “small language market” worthy of attention.
With the continuous development of the cross-border e-commerce industry, Chinese sellers have gradually turned their attention to emerging markets, especially markets with huge potential like France. As the second largest e-commerce market in Europe and the sixth largest in the world, the e-commerce market in France has maintained double-digit growth in the past few years. The French have strong consumption power, with an average online consumption of more than 1,100 euros higher than that of Europeans, which makes the French market more attractive. As one of the largest e-commerce platforms in France, Cdiscount created an impressive performance of 57 million euros on Black Friday last year. It is considered to be the absolute main battlefield of this year’s French Black Friday shopping season and is expected to set a new sales record again.
Cdiscount is not only impressive in terms of scale, but also in terms of the number of users and active members on its platform. The CD full-category e-commerce platform has more than 16 million registered users and 8.6 million active members. Moreover, Cdiscount also has an advantage in terms of traffic, with organic traffic maintaining an 80% growth and active traffic maintaining a 10.8% growth. It is one of the e-commerce websites with the best SEO in France, bringing huge traffic and orders to sellers. In addition, Cdiscount has an excellent reputation, with an on-time delivery rate of more than 98.6% and a dispute rate of less than 0.5%, which enables cross-border sellers to win more French business opportunities on the Cdiscount platform.
For Chinese sellers, Cdiscount is one of the first French local platforms to open its doors to them. The platform has a special Chinese investment promotion team. The growth rate of Chinese sellers in the past two years has been amazing. There are currently about 3,000 Chinese sellers, accounting for about one-third of the total number of sellers, of which about 1,000 sellers use FBC (Fulfillment by Cdiscount). Cdiscount provides sellers with exclusive overseas warehouses. Chinese sellers can choose to ship products by themselves or send them to FBC warehouses, which is convenient for delivery and meets the logistics timeliness requirements, solving the logistics problems of digging gold in France for cross-border sellers.
So, how to upload products on the Cdiscount platform? Cdiscount’s product listing is mainly completed through forms. First, open “Vendre un produit unitairement” under “Produit” in the Cdiscount background to enter the product creation page. There are three product creation-related hyperlinks in the upper left corner of the page, including batch creation of products, creation of single products, and completion of products. To batch list products, sellers need to fill in relevant information through forms.
Usually, sellers need to fill in multiple forms to complete product listing. The first form is used to fill in the Référence vendeur product name, EAN code, brand, product description and other information. The second form is used to set freight, VAT, delivery date, promotion and other content. The third form is used to optimize the product’s facette page. The fourth form includes the production of A+ pictures and videos. The last form is used to optimize the product’s title and description.
Uploading products on the Cdiscount platform is relatively simple and convenient. Sellers only need to fill in the relevant information in each form as required and then upload it. Usually, after the seller uploads the product, it will be able to see whether the product is successfully listed in about 30 minutes to 24 hours. Sellers can either create products manually or upload them in batches through forms, choosing the appropriate method according to their own needs.
It is worth mentioning that Cdiscount has great support for Chinese sellers. It not only has a Chinese investment promotion team dedicated to attracting more Chinese sellers to the platform, but also provides convenient logistics solutions to help sellers solve the problem of cross-border logistics. In addition, the Cdiscount platform has a good reputation, a high on-time delivery rate and a low dispute rate, which provides a strong guarantee for sellers to win more business opportunities in France.
Uploading products on the Cdiscount platform is an important part of sellers’ sales. By filling in the relevant information of the product reasonably, sellers can better display the product and attract the attention of potential buyers. Although Cdiscount’s competitiveness is relatively small, its influence in the French market cannot be ignored. For Chinese sellers, considering the development potential of the French market and the advantages and support of the Cdiscount platform, it is a wise decision to choose to upload products on Cdiscount.
To sum up, Cdiscount, as the largest comprehensive e-commerce website in France, is very attractive to Chinese sellers. The platform provides a convenient way to upload products, has excellent traffic and reputation, and brings many business opportunities to sellers. As Chinese sellers gradually turn their attention to emerging markets, markets like France are booming. Cdiscount, as an important member of the French market, provides sellers with a broad sales space. Therefore, for Chinese sellers who intend to enter the French market, the Cdiscount platform is worth a deep understanding and trial. By uploading products and building their own brands, they can seize this opportunity and achieve greater business success.