Selling products on the Lazada platform is the dream of many merchants, but in order to successfully list products, you must strictly follow the platform’s review regulations. This article will delve into the important details that you need to pay attention to when relisting products on Lazada, especially the filling of product brands. These key information will help you pass the review smoothly and avoid unnecessary troubles.
The Lazada platform strictly reviews the products listed, so it is crucial to understand the key details of the review. Here are some things that must be kept in mind:
1. Complete product information.
One of the main reasons for failure to pass the review is lack of product information. When uploading products, be sure to fill in the packaging size and weight of the product. If the seller ignores these key data when filling in the information, the product will not pass the review.
2. It is strictly forbidden to list prohibited products.
The Lazada platform clearly stipulates that prohibited products are absolutely not allowed to be listed. Failure to comply with this regulation will result in a fine of two dollars per product. Therefore, it is important to ensure that your products comply with the platform’s sales regulations.
3. Prevent duplicate distribution.
It is not allowed to upload the same product repeatedly, but uploading SKUs of different colors does not count as duplicate distribution. Make sure that there are no duplicate listings of the same product in the product library to avoid audit issues.
4. Fill in the warranty information.
For products without warranty, “No Warranty” should be selected in the warranty period selection column. This option must be filled in correctly to let customers know the warranty policy of the product.
5. Packing list is required.
When the product is listed, the specific items and number of pieces in the package are required. The format should be “Quantity X Name of the item”. Please use commas to separate multiple items so that users can clearly understand the contents of the package.
Key to filling in Lazada brand: Products>Add Global Products>Brand
Brand filling plays an important role in Lazada product listing. The following are important matters about brand filling:
1. The product has a brand and it is in the Lazada brand library.
Lazada’s brand library is a key resource. When filling in the product brand, if the product already exists in the brand library, just select the existing brand. This will help increase the credibility and visibility of the product.
2. The product has a brand, but it is not in the Lazada brand library.
If the product has a brand but is not in the Lazada brand library, you need to take additional steps. You can choose to apply to create a brand or directly fill in “No Brand”.
3. The product has no brand.
For products without a brand, you can directly fill in “No Brand”. This is a simple and straightforward solution.
Creating a brand may be necessary, especially when the product brand is not in Lazada’s library. Here are some key steps:
A brand only needs to be added once in Lazada. This means that if you have already created a brand on one site, you don’t need to create it again on other sites, just select it.
The platform will review the brand, so you need to prepare documents such as brand proof for review.
Summary: Selling products on the Lazada platform can bring you huge business opportunities, but you can only succeed if you follow the review details and fill in the product brand information correctly. Be sure to keep the above considerations in mind to increase your chances of a successful product review. In Lazada’s competitive marketplace, details make the difference between success and failure.