Today, the cross-border e-commerce industry is booming and there are many merchants. As one of the most important cross-border e-commerce platforms in Southeast Asia, Lazada has attracted many merchants. If you plan to open a store on Lazada, how does Lazada do it? This article will introduce Lazada’s operating model and key steps.
How does Lazada do it?
The first step: Analyze the market of each Lazada site.
Before choosing Lazada as a sales platform, it is crucial to understand the market of the platform. Lazada mainly covers the Southeast Asian market, so it is necessary to have a deep understanding of the consumer needs and habits in Southeast Asia.
The consumption level in Southeast Asia is relatively low, so it is not recommended to sell products with high customer unit prices. In addition, there are some cultural and religious taboos in the region, so product selection needs to be carefully considered. Finally, it is necessary to study the hot-selling products of each Lazada site. For example, in Malaysia, cosmetics may be more popular, while in Vietnam, branded products may have higher sales.
The second step: determine the category.
Choosing the appropriate product category is the key. Not only should you pay attention to sales, but you also need to consider your own supply and expertise. If you are familiar with electronic products and have potential on the platform, choosing related products will make you more competitive.
It is best to choose some Lazada categories with a certain amount of traffic but relatively less competition.
Step 3: Analyze competing products.
After completing the first two steps, analyzing competing products is indispensable. It is necessary to carefully study competing products with higher sales on the platform.
Focus mainly on the sales of competing products and which products have achieved higher sales. Focus on analyzing elements such as titles and product descriptions of competing products to find out where they can be optimized and improved. You can also differentiate by integrating local culture and habits, or increase product uniqueness by adding popular product elements to attract more buyers.
Step 4: Profit space analysis.
The profit space of the product is crucial for Lazada stores. If the product profit is too low, it will be difficult to maintain store operations. Therefore, it is necessary to carefully consider the pricing and profit space of the product on Lazada.
Make sure to take the cost into account and then estimate the actual value of the product to ensure that you can make a good profit.
In addition to the key steps above, here are some tips to help succeed on Lazada:
1. Quality First.
Providing high-quality products and services on Lazada will help build a good reputation. Consumers often check reviews and ratings from other buyers when shopping, so make sure the product quality and customer service are top-notch.
2. Optimize your store page.
Create an attractive store page with clear product images and detailed descriptions. This will help increase conversion rates and attract more potential customers.
3. Marketing and Promotion.
Actively participate in Lazada’s advertising and promotions to increase visibility and sales. In addition, social media and other online channels can also be used to promote your store and products.
4. Multi-language Support.
Consider offering multi-language support to expand your audience. There are many languages and dialects in Southeast Asia, so offering multi-lingual customer support will help attract more potential customers.
5. Update your inventory regularly.
Ensure that inventory is always in optimal condition to avoid out-of-stock and slow-selling products. Keep track of sales data to make smart inventory management decisions.
Summary: As one of the largest cross-border e-commerce platforms in Southeast Asia, Lazada provides merchants with broad opportunities. To succeed on Lazada, merchants need to have a deep understanding of the local market, choose appropriate product categories, analyze competitive products, determine profit margins, provide high-quality products and services, and actively market and promote. By following these key steps and suggestions, you will be able to build a successful e-commerce store on Lazada.