The Honest Trading Policy is an important regulatory document of the Lazada platform. The policy is designed to ensure the honesty of sellers’ behavior and build consumers’ trust and confidence in Lazada. Lazada adopts a strict zero-tolerance attitude to deal with fraudulent behavior. Depending on the severity of different violations, the platform has the right to lock products, restrict accounts, and confiscate account funds.
Specifically, the deduction rules of Lazada’s Honest Trading Policy-Performance System are as follows:
1. Fraudulent behavior: up to 48 points can be deducted. Fraudulent behavior refers to sellers violating Lazada’s rules and regulations and infringing on property rights and the legitimate rights and interests of others in a fraudulent manner. This includes posting goods or services that do not match the product description, providing false logistics information to deceive consumers, etc. Once a seller engages in fraudulent behavior, he will be deducted up to 48 points, which may lead to the closure of his store.
2. Sharing personal contact information or information for offline transactions: up to 2 points can be deducted for each violation. Sellers shall not induce consumers to conduct offline transactions. Offline transactions refer to transactions conducted or completed on platforms other than Lazada. Any violation of this provision will result in a maximum penalty of 2 points for each violation.
3. Anti-competitive behavior: up to 16 points may be deducted for each violation. Lazada is committed to providing a fair and just trading environment and protecting the legitimate rights and interests of the platform and users. Anti-competitive behavior refers to business behavior that hinders or reduces fair competition on the Lazada platform. Specific manifestations include malicious orders, malicious reviews and malicious complaints. Sellers will be deducted up to 16 points for each violation.
4. Sellers purchase and sell goods by themselves: up to 16 points may be deducted. Sellers are not allowed to trade by self-purchase and self-sale. If sellers are found to purchase and sell goods by themselves, they will be deducted up to 16 points.
5. Obtaining benefits through improper means, such as abusing coupons and subsidies: up to 16 points may be deducted for each violation. Sellers are not allowed to obtain benefits through improper means, such as abusing coupons and subsidies. Up to 16 points will be deducted for each violation.
6. Fraudulent behavior when fulfilling orders: up to 48 points may be deducted for each violation. Fraudulent behavior when fulfilling orders includes failure to fulfill promises, providing false products or services, etc. Each violation will be deducted up to 48 points.
The Lazada platform is committed to providing a fair and just trading environment and protecting the legitimate rights and interests of the platform and users. For sellers, compliance with the honest trading policy is an important factor in ensuring sustainable development on Lazada.
In summary, Lazada’s honest trading policy provides clear regulations for sellers’ behavior. Once a seller is found to be involved in fraudulent behavior, sharing personal contact information for offline transactions, or engaging in anti-competitive behavior, he will be deducted points and face corresponding penalties. Complying with the honest trading policy is not only an obligation of sellers, but also establishes the credibility and trust of sellers, thereby creating better conditions for the sustainable development of their Lazada stores.
Compliance with the honest trading policy is crucial for sellers. By complying with the regulations, sellers can establish their own good reputation and credibility, build consumers’ trust in their stores and products, and increase sales and performance. At the same time, sellers can also obtain the support and protection of the Lazada platform, enjoy an equal and fair competitive environment, and promote their own sustainable development.
For different violations in the honest trading policy, sellers should establish correct business ethics and stay away from any fraudulent behavior. First, sellers should ensure that product information is true and accurate, and avoid publishing false product descriptions and misleading information. Secondly, sellers should comply with the regulations of the Lazada platform and prohibit sharing personal contact information on product pages or other channels to guide consumers to conduct offline transactions. In addition, sellers must avoid anti-competitive behavior and must not engage in unethical behaviors such as malicious orders, malicious reviews or malicious complaints. At the same time, in the process of fulfilling orders, sellers should abide by their promises and provide authentic and reliable products and services.
In addition to complying with platform regulations, following the honest trading policy will also bring more positive impacts and business opportunities. Consumers tend to prefer sellers with good reputation and honest business when shopping. Therefore, compliance with the honest trading policy means attracting more attention and trust from potential buyers, and increasing the conversion rate and sales of the store.
For sellers, complying with the honest trading policy may require a certain amount of time and energy, including accurate filling of product information, timely fulfillment of orders, and effective communication with consumers. However, such efforts will bring sellers sustainable competitive advantages and business value.
In summary, the Honest Trading Policy is an important policy formulated by the Lazada platform to protect the rights and interests of consumers and maintain a fair competition environment. As a seller, compliance with the Honest Trading Policy is the key to ensuring success on the Lazada platform. Through honest and trustworthy business practices, sellers will gain the trust and support of consumers, improve the reputation and performance of their stores, and achieve sustainable development. By accepting and practicing the Honest Trading Policy, sellers will gain broader business opportunities on the Lazada platform and share the dividends brought by the platform’s development.