On the Meikeduo platform, advertising is an important channel to increase product exposure and sales. This article will introduce some optimization techniques for Meikeduo advertising to help novice sellers grow rapidly from zero to 100 orders.
1. The key to improving advertising quality score.
The advertising quality score is directly related to the conversion rate of advertising, which is affected by multiple factors. The following are some important factors that affect the advertising quality score:
Views: Increasing the number of views of a product can increase the probability of advertising exposure and conversion.
Sales record: Good sales records and traffic will help improve the advertising quality score.
Image quality: High-quality product images can increase buyers’ clicks and purchase interest.
After-sales service quality: Good after-sales service includes store reputation, buyer ratings, comments and delivery modes, which will also affect the advertising quality score.
2. Methods to improve advertising traffic and conversion rate.
Try different types of advertising: Different types of advertising will have different effects for different products. Therefore, novice sellers can try various types of advertising and choose the advertising format that best suits their products.
Set appropriate advertising bids: If the product traffic is low, you can increase the advertising bid appropriately to increase exposure.
Continuous monitoring and optimization: Sellers should check data regularly and optimize ads. If the product traffic is not high, you can optimize the title and search keywords to improve the ad quality score and conversion rate.
Improve product quality and user experience: Improving the quality and detail pictures of the product, optimizing the product description, and providing high-quality after-sales service can all help increase the click-through rate and conversion rate of the ad.
Third, the solution to increase the click-through rate of ads but low conversion rate.
Optimize the detail pictures and descriptions of the product: Ensure that the detail pictures and descriptions of the product highlight the selling points, attract the interest of buyers, and increase the conversion rate.
Reasonable pricing: Setting the price too high or too low may affect the conversion rate. Sellers should set reasonable prices based on market prices and make adjustments based on competitors.
Continuously optimize details and user experience: By increasing the number of product views, sales records, optimizing pictures, product descriptions, increasing QA, and actively responding to negative reviews, continue to optimize the user experience and improve the conversion rate.
Through the above advertising optimization techniques, novice sellers can go from zero to hundreds of orders per day, increase product exposure and sales, and accelerate their growth on the Meikeduo platform.