Amazon is a platform that focuses on products and light stores. If the seller chooses products well, the store operation can be twice as effective with half the effort. If the seller writes a better product listing, the product may become popular. But if the seller chooses a bad product, he cannot write the best listing, and the development of the store will also be affected. To choose a good product, how to choose a popular product?
1. Basic performance of the product
1. Average customer price
Product sales price range
2. Rating
Product score
3. Number of ratings
The number and content of customer ratings for this product
4. Ranking
Ranking position of this type of product
The above four standards are the basic performance of the product. You can search for the product you want to know on Amazon’s official website and get reference data.
2. Product return rate
The return rate of the product is related to profit margin and cost control, but also certain pricing skills and unique marketing methods. At this time, we should focus on the top 100 products and analyze and study them to get the data information you want.
III. Market product evaluation
1. Product extensibility: Products can be extended to develop other commodities, can be sold in conjunction, and can also develop extended products.
2. Product sales expectations: Calculate product sales expectations based on product audiences and supporting commodities.
3. Product seasonality: According to the principle of each season, determine the audience range of the platform according to the share of different categories.
4. Product festivals: Black Friday, Cyber Monday, Halloween, Thanksgiving, Valentine’s Day, Christmas, Children’s Day, etc.
IV. Product supply chain and transformation difficulty
Amazon buyers feel that they are worth the money, so the product selection is in place.
Meeting customer needs is the standard.
Secondly, be good at using the resources of Amazon’s best sales rankings. Why can a product be on Amazon’s bestseller?
It must have its advantages. Analyze the characteristics of bestseller products and choose high-quality products.
1. Material
Based on the ranking, analyze product materials and consider cost and production feasibility.
2. Color
Which color is more popular with customers in the market is also a necessary factor to consider when choosing a product.
3. Weight
Analyze the weight of the product according to the rankings, and find out which product is more industrial and which product is light industry.
4. Sales volume
The sales volume of the products on the list will naturally not be bad, but we should also analyze the differences between different products in different rankings and where the gap is.
5. Origin
Products made in China are of reference value to us, otherwise the analysis will be meaningless.
6. Self-operated and FBA.
When analyzing, we should also pay attention to whether it is self-operated or FBA delivery. After all, there is a gap in the cost of the two operating methods, and FBA delivery takes precedence over similar products.
7. Number of comments
The product is on the bestseller rankings, but we should also pay attention to its comments to see what is good about it and analyze the advantages and characteristics of the product.
Finally, focus on selecting several excellent listings for analysis to understand what benefits it has. For example, the listing of the Anker brand is of reference value.
In short, for Amazon sellers, opening a store on the Amazon platform mainly focuses on products and customer service. If the product is solid, everything will be easy, and if the customer service is improved, you can always sell it for a few more dollars. I hope the above content will be helpful for sellers to choose products.