Everyone knows that in order to have stable traffic and conversion on e-commerce platforms, the selection of keywords is very important. Stores on AliExpress are no exception. There are usually the following keyword selection techniques for AliExpress stores.
1 Use search terms for analysis
This is the most commonly used technique at present. It should be noted that search terms within 30 days must be selected so that stable keywords can be obtained. In addition, do not only focus on hot search terms, but also zero-minority terms.
2 Use the system recommended words in the through train
This technique is also worth referring to for sellers, but sellers should appropriately filter keywords in the through train, as some words are not very relevant to their own products.
3 Source words
Source words are relatively the most accurate. It is recommended that sellers look at the search keywords that have brought natural traffic recently and add these words, especially accurate search keywords. Slightly adjusting these words can easily improve the ranking of products.
4 Use the keywords in the search drop-down box
You can log in to the AliExpress platform and then use the search drop-down box to find keywords. In this way, you can find a large number of high-traffic keywords, and the daily accuracy is also very high. Therefore, it is highly recommended that sellers use this method to find keywords.
5 Use the keywords below the product link page
Although the keywords below the product link page are words that are easily overlooked by buyers, the quality of the long-tail words here is very high.
6 Use the hot search words on the homepage of the Xuanwang background HOT Searches
Hot Searches is a good place to find keywords with high platform traffic. Sellers can refer to the keywords of hot-selling products and the keywords of hot-selling products in the same industry and learn from them.
0 Use catalog keywords
Catalog keywords are the relevant keywords that pop up automatically in the search bar on the buyer’s page
Principles for selecting keywords for AliExpress stores
In addition to the above techniques, the selection of keywords for AliExpress stores should follow the following principles.
1 The selected keywords must come from the product title and be higher than the product title. Coming from the product title means that the selected keywords are the keywords in the title, and being higher than the product title means that the selected keywords are the extended long-tail keywords. (The promotion principle of AliExpress: small words first, then big words)
2 The keywords must be closely related to the product attributes. The keywords should echo the product attributes. Keywords with high relevance to product attributes have high quality and high conversion rate.
When selecting keywords, sellers must pay attention to the search volume of keywords. Sellers should also pay attention to adding high-quality long-tail words in the title. The combination of the two can achieve better search results.