(i) Focus on the unique selling points of products and brands
High-quality products are always one of the biggest factors in attracting consumers. Sellers hope to attract consumers who appreciate product quality. Product selling points vary depending on product type and target audience, and usually include: (1) ingredients or materials; (2) the long-term value of the product, the price of durable goods matches the higher consumer psychology; (3) perfectly solve consumer pain points; (4) humanized after-sales service; (5) relying on consumer reviews to establish selling points is also a way.
(ii) Create a sense of urgency
In the luxury fashion industry, it is very common to use simple, non-invasive emergency information marketing strategies. Fashionistas don’t want to miss out on the latest clothes or shoes, so they will buy the latest products. Therefore, some popular products, limited editions and fashion products can consider using this method. Use appropriate product copywriting, clever symbols and direct product selling points to create the “illusion” that the product is in short supply, but cross-border e-commerce sellers should not continue to use “hunger marketing” as a gimmick.
(III) Reduce shipping costs
Reducing shipping costs can give consumers a certain “sense of discount”. If the seller cannot provide free shipping, low rates can be used to increase the total order value and consumer satisfaction. It is worth noting that high-priced products usually provide free shipping.
(IV) Create a home-like experience
Whether it is the seller or the product, consumers are willing to pay more budget when they receive special attention. Therefore, it is necessary for sellers to provide real-time online customer service and perfect after-sales support to encourage consumers to communicate with sellers.
(V) Quick response
Cross-border e-commerce sellers need to compete with physical stores. How to win the favor of consumers? The first thing sellers should do is to reply to consumer information quickly, which is also an important indicator for Amazon to judge sellers’ performance. Even if the question cannot be solved immediately, consumers should be told that they are working hard to solve it. Providing better services to consumers can improve the seller’s credibility.
(VI) Speed up processing and delivery
The key to improving the quality of consumer service is to provide efficient logistics services and deliver packages to consumers as soon as possible. If the seller sells small products and needs to transport them by themselves, fast delivery is one of the most important means of positive feedback.
(VII) Improve delivery speed
Sellers must be aware of the delivery time of the logistics company’s express delivery. Sellers will find that, with the time for collecting goods, many packages leave the location the next day. With just a small change in the shipping arrangement, the seller can have the product shipped on the delivery date, so that the product will arrive at the consumer’s location one day in advance. If there are special needs, the logistics company is also happy to help the seller.
(VIII) Standardize response content
When operating, sellers on the Amazon and eBay platforms will have the same answers to similar questions raised by consumers. Therefore, sellers can create a question and answer document. When responding to consumer inquiries, they only need to copy and paste, and then modify it according to the specific situation. There is no need to write the same content repeatedly. This move helps to establish a more professional brand image and business image.