Huawei attaches great importance to establishing thought leadership. Different from the past when it only released news-style content, Huawei is more willing to launch brand humanization stories. Over time, the experience of the audience reading the content is improved, and they will build a higher level of trust and love for the Huawei brand.
Huawei has also planned different levels of content types to meet the needs of customers at different stages. For example, on the company-level homepage, Huawei tends to publish multi-dimensional content that integrates thought leadership, brand stories, etc., such as using LinkedIn video ads, carousel ads and other visual forms to attract followers to click and interact. On the business unit-level homepage, Huawei will publish more specific products and solutions, providing direct decision-making information and purchasing methods.