Main points for Facebook marketing content production.
1. Title production
A good title can quickly attract users’ attention and make users click to watch the company’s content. It is the first step to capture users. Therefore, it is crucial to create a good title. When creating a title, it is recommended to use no more than 60 characters, which should be concise, clear and catchy so that users can quickly grasp the core of the content.
2. Content production
Content is the core of Facebook marketing, and product information is delivered to users through content that arouses users’ interest. Companies can arouse users’ curiosity and make users want to consume by telling good stories; the words should be accurate, and more verbs (such as gain, get, etc.) can be used to subconsciously drive customer behavior, that is, call to action; use numbers and colloquial words (such as you) to get closer to users; appropriately use “topic tags” to associate specific life and needs, forming social and topic impulses and scenes.
3. Insert links
Insert the company’s official website, store, etc. in the post, so that customers can have a deeper understanding of the company, participate in the activities in the post, and gain customers’ attention, and guide users to the web links that the company hopes customers will pay attention to and visit.
4. Picture or video production
Pictures should be produced according to user preferences to ensure that the pictures are clear and not distorted.