1. Introduce external traffic and improve SEO ranking
YouTube promotion is aimed at all active users on the YouTube video website. YouTube promotion is conducive to introducing YouTube traffic into the merchant’s store. At the same time, YouTube is a product of Google. Compared with other websites, under the same keyword, YouTube links rank higher and are more likely to be ranked on the homepage. Therefore, YouTube promotion is very helpful for SEO (search engine optimization).
2. Intuitively display products and eliminate product doubts
YouTube videos can very intuitively display every detail of the product, whether it is color, size or function, it will be directly displayed in front of the audience. Many online buyers are worried that the real object does not match the picture, so they will have various doubts and concerns. If the merchant uses YouTube videos to truly display the product in front of the customer, then his doubts can be dispelled, thereby promoting orders.
3. Buyer recommendation effect, stimulate shopping desire
Many online buyers, especially those who shop on a shopping platform for the first time, will have some factors of distrust of sellers or platforms. YouTube promotion is a form of buyer recommendation. The people in the video can be the photographers found by the merchants or real buyers who have made purchases. They get real products and introduce their shopping experience to other buyers, which makes it easier to win the trust of other potential buyers.
4. Fast spread and wide audience
YouTube videos spread very quickly, mainly through the following ways: likes, comments, shares, etc. If a YouTube video is liked by A, then all of A’s fans can see his dynamics, that is, they can see the video. The same is true for the comment and share functions. If a video gets a lot of likes, comments and shares, then this video can spread quickly on YouTube.
5. Long duration and obvious effect
This is compared with other social networking site promotion methods. Taking Facebook as an example, posting a post on Facebook has a very short timeliness. The effect may be more obvious within a short period of time after posting, but it will soon be covered. As time goes by, YouTube videos will also be covered, but because the platform has related video recommendations and powerful keyword search functions, it can prevent YouTube videos from sinking and promote videos for a long time.