After understanding Facebook paid ads and its ad types, the next step is to design and place Facebook paid ads.
Depending on the actual business and products of the enterprise in cross-border e-commerce, the methods of designing and placing Facebook paid ads will also be different accordingly.
Overseas social media marketing through Facebook paid ads generally considers the following aspects.
First, determine the language, culture and context of the ad. Some products are suitable for long-text ads, while others are suitable for pictures and short videos. The marketing content of the ad is very important, but the marketing context is the most important. Most ads appear on Facebook for marketing purposes, but they forget that consumers do not go to Facebook for shopping.
The purpose of consumers using Facebook varies from person to person, but everyone is pursuing a certain value. Some people want to take a short break, some people pursue entertainment, information, news, celebrity gossip, friendship or some kind of connection, and some people want to try the feeling of “being noticed” or to show off. According to the company’s own situation and target audience, choose the right marketing context and provide the value that consumers seek on the platform to maximize the advertising effect.
Second, non-interruption and non-disruptive. Excellent ads will not make people feel stiff, nor will they interfere with the mood of users using social media. If consumers feel that these ads understand them and represent their values, then they will choose these brands when they want to buy.
Good ads do not need to interrupt consumers’ entertainment life, and should try not to disturb them. Nowadays, people are becoming less and less patient, and they don’t like to be disturbed very much. So after the advancement of technology, as soon as the “fast forward” method appeared, people are used to skipping all ads in one go. If we want to communicate with people who are enjoying entertainment, then we must become a part of their lives and seamlessly integrate into their entertainment life, news, family life and social life.
Third, most excellent ads should be social, entertainment or functional. Most of the content is not to promote products, but to deepen the emotional connection between consumers and brands.
Fourth, use popular culture. Use designed advertising content to tell consumers that you understand the topics and news they care about. Combine advertising content with trends so that people can absorb your stories while absorbing popular culture.
Fifth, micro stories. Stop thinking of advertising content as “copywriting” and think of it as “micro-stories”, i.e. small and unique information, humorous sketches, comments or insights. You should talk about what everyone is talking about every day and at any time.
Sixth, consistency. By creating different micro-stories, you can constantly tell users “who I am”. Each post is shaping your brand recognition. You need to maintain the core story, personality and brand characteristics every time.