Many foreign trade sellers have encountered situations where they never receive a response after making an inquiry. In fact, a small part of them may be phishing inquiries, but it is likely that the seller’s return did not satisfy the buyer, so the buyer disappeared. Let’s share how to effectively reply to inquiries. Everyone should learn the secrets and skills of these foreign trade masters to win buyers!
1. The principle of knowing yourself and knowing your enemy
After receiving an inquiry, you must know yourself and your enemy. The so-called knowing yourself means that sales personnel must understand their own industry and products, clarify product processes and product materials, product differentiation selling points and real application scenarios, clarify best-selling countries, and know the prices and reserve prices of peer competitors, which can help foreign trade personnel improve the efficiency of replying inquiries.
Knowing the enemy means understanding the background of the buyer’s company in advance before replying to the inquiry.
First, find out the source of the inquiry, including the inquiry channel and the country and region to which the buyer belongs. The purpose of this is to determine the type and preference of the buyer and prescribe the right medicine.
Secondly, understand the needs and habits of partners. You can start from the characteristics of buyers and provide corresponding service content, bundle products and buyers’ business content, help buyers understand products more effectively, and effectively increase buyers’ interest and demand for products.
2. Be prepared
Price: various prices such as FOB and CIF.
Quantity: when can you provide what quantity.
Quality: what kind of quality assurance can be achieved, and the measures taken during the production process.
Packaging: what kind of packaging, how much can be loaded, etc., inform the buyer one by one.
Pictures: pictures of various products, etc.
Samples: There are various samples that can be sent immediately.
3. Ensure correct
Format specifications
Many people ignore the font size, format arrangement, etc. in the email. The mess will leave a bad impression on people and customers will be disgusted.
Short and clear
Try not to use a lot of grammatical long sentences, because reading is also tiring. Try to use simple words to directly express the complete meaning. In addition, there should be no word or grammatical errors in the email.
Be polite
When doing business, you should pay attention to making money in a friendly manner. As the saying goes, make friends first and then do business. Don’t be too blunt in your tone and be neither humble nor arrogant.