If you want to use the power of Twitter to have a positive marketing impact, including generating sales leads, increasing brand awareness and connecting with customers and users, then you must have Twitter followers, or fans.
The following methods can increase Twitter followers and help develop Twitter accounts and brands. First, make sure that the content you post is not only interesting, but also helpful and valuable to Twitter followers. This will give you more opportunities to forward and share the content you promote. Second, follow the strategy. Pay more attention to others so that they can also follow your account on Twitter. Third, promote your Twitter account. If you have other social platform accounts, then expose the Twitter platform logo more.
Fourth, include search engine optimization (SEO) keywords in your Twitter profile. Fifth, add the Twitter logo to the company’s website and put the Twitter link in the news, as shown in Figure 8-14. Sixth, use Twitter as a contact option. Seventh, incentivize Twitter followers, including holding competitions to attract more Twitter followers. Use Twitter ads to attract followers on Twitter, recruit influential people, get creative with tweets, optimize your profile, make full use of tags, and master the best time to post on Twitter.