Most users on Reddit think of the site as a forum, but Reddit is actually a communication platform where users can post. If the posts posted on Reddit are eye-catching enough, they can get thousands of hits. The types of posts can be text, links, images, GIFs, and videos. Reddit is divided into multiple independent communities based on topics and interests. For example, the r/pictures community focuses on various graphics and images to show scenery or events; the r/sports community focuses on posting sports-related content. Redditors are advised to learn about the latest popular communities and community trends before posting. After logging in, users can enter their own pages and view the ranking of today’s fastest growing communities through the “Today’s Top Growing Communities” on the right side of the window; and learn about community trends through “Trending Communities”.
1. Posting
After creating an account, users can post under various topics before doing content marketing. The steps for posting are as follows. Step 1: Create a new post. Users can select “Home” on the right side of the window, click the “Create Post” button on the Home page to create a post, or click the “Create Community” button to create a community. If you just want to post a post, you can also quickly click the “Create Post” text box at the top of the page.
If you do not customize the topic, users can only see some popular posts on the homepage. To find the audience that interests them, they need to actively participate in small community Subreddits; users need to find a balance between large communities and small communities to make a choice. Large communities have more users and more topics; but small communities are more targeted and have a higher concentration of users interested in the content posted by users.
Step 2: Click the “Create Post” button or the “Create Post” text box to open the “Create a post” window.
In the “Create a post” window, click the drop-down arrow to the right of “Choose a community” and select a community of interest. There are three main types of posts that can be created: “Post”, “Images & Video”, and “Link”.
(1) “Post”. You can create a text post in Post. Text is the most common form of posting on Reddit. Many posts under a topic are text posts. Redditors like to use text to discuss content that makes people think deeply. In addition to entering text, you can also set the font format of the text, insert links, tables, images, videos, etc. in the “Post” type.
(2) “Images & Video”. Images are a way to display content intuitively. Before posting, users should first find interesting and eye-catching images. This type supports GIFs. Videos are becoming popular on major forum websites. Posting videos has a great visual impact on users, but it may take a long time for the video to load. It is recommended to cut the most exciting part of the video into a GIF, and then put the complete source link in the comment to receive more likes and comments.
(3) “Link”. Link-type posts will link to other websites, images, videos, etc. Make sure to enter the correct “url” address.
No matter what type of post, in addition to the content itself, the title is also very important. In the early stage, you can observe the titles of popular posts on Reddit and improve the quality of the titles by imitating and learning from them. After setting the title and content, click the “Post” button to successfully post.
2. Posting Rules
Reddit is a multi-layered community network, and the platform rules are very simple.
Rule 1: Reddit is a place to create community and belonging, not a place to attack marginalized or vulnerable groups. Everyone has the right to use Reddit, and should be free from harassment, bullying, and threats of violence.
Rule 2: Follow the community rules. Post real content to communities that you are personally interested in, and do not deceive or engage in content manipulation (including spam, vote manipulation, ban evasion, or subscriber fraud) or otherwise interfere with or disrupt the Reddit community.
Rule 3: Respect the privacy of others. It is prohibited to incite harassment by revealing someone’s personal or confidential information. Never post or threaten to post private or other private content without the consent of others.
Rule 4: Do not post or encourage the posting of content that is inappropriate for minors.
Rule 5: You do not need to use your real name to use Reddit, and you do not need to impersonate a person or entity in a misleading or deceptive manner.
Rule 6: Reasonably report offensive content and communities to ensure that users have a good experience on Reddit.
Rule 7: Avoid posting illegal content or soliciting or promoting illegal or prohibited transactions.
Rule 8: Do not damage the site or do anything that interferes with the normal use of Reddit.
In addition, each subcommunity on Reddit is defined by its users, and users who enter the subcommunity must abide by the rules of the subcommunity.