Since WhatsApp does not sell advertising space directly, it is particularly important to rely on innovation to attract people and attract attention. Merchants must add a personal touch to their marketing activities, let users’ consumers interact with friends, and ensure better credibility among the audience.
1. It is recommended to upgrade WhatsApp business accounts
Merchants can make full use of the Business API business functions to configure automated social e-commerce and create an attractive brand role (business account) for WhatsApp, which is responsible for communicating and consulting with users. WhatsApp business account page.
2. Multi-channel diversion and WhatsApp private domain traffic pool diversion bridge
WhatsApp social network group diversion, Facebook/Instagram/Tiktok and other social media platforms diversion, offline existing traffic, to divert traffic to the entire personal account matrix, rather than concentrating it on a certain operation customer service account.
3. Leverage the power of Group
As we said above, WhatsApp users can create groups of up to 256 members. With this feature, users can generate “group chats” in which all members can interact. This provides many-to-one help for surveying specific audiences and obtaining first-hand information for your market research, and can better understand the public’s views on the launch of new products to inspire new uses for products. In addition, WhatsApp groups are also very useful for organizing sales activities and sharing information with customers with specific profiles (such as those with specific needs or interests).
4. Ensure the quality of information
(1) Establish and improve the telephone database.
Collect customer phone numbers through platform orders. Therefore, users must pay attention to the quality of information and respect for customers.
(2) The information is concise, clear and relevant.
When sending information to customers, you need to pay attention to sending a single message containing many paragraphs instead of sending multiple separate sentences, because each of your messages will sound a beep on the customer’s mobile phone. If you don’t want to disturb them, you should think clearly and express it in a paragraph.
(3) Correct grammar.
(4) Provide discreet advice and services to high-value customers.
5. Perform real-time customer service
Whether it is through chat, voice call or video call, WhatsApp provides users with the opportunity to communicate with customers and solve their concerns in real time.
6. Enrich fonts and make use of multimedia
In order to attract and maintain customer attention, it is recommended to use all the resources at your disposal using WhatsApp. When writing text messages, it is recommended to use italics and bold as a way to highlight the information.
For italics, put the phrase between low hyphens, such as: Hello＿; for bold, put the phrase between asterisks, such as: *Hello*, it is also very useful to enrich your messages with videos, GIFs, photos and links.