The inventory pre-sale function launched by Amazon is designed to solve the problem of order loss caused by out-of-stock products. Through inventory pre-sale, buyers can still find and purchase products even if the products are temporarily out of stock, providing consumers with a more convenient shopping experience, while sellers can also obtain higher or more stable sales.
1. Site scope for opening the inventory pre-sale function
Since September, the inventory pre-sale function has been launched in sites such as the United States, Japan, the United Kingdom, Germany, France, Italy, Spain, Poland, the Netherlands, and Sweden. The wide coverage of sites provides sellers in these regions with an opportunity to effectively reduce order loss.
2. Operation steps of the inventory pre-sale function
After opening the inventory pre-sale function, if a shipment is created to be sent to the FBA warehouse, the Amazon platform will estimate the inventory date of the product based on this information and provide the buyer with an estimated delivery date. In the case where the shipment is not created or Amazon cannot determine the delivery date of the shipment, the system will display a message of “temporarily out of stock”, and these products will not display the estimated delivery date to the buyer.
3. Operation steps of Amazon FBA pre-sale and self-delivery pre-sale
Amazon FBA pre-sale:
The product has entered the Amazon warehouse, but it takes a certain amount of time to transfer to the warehouse allocation area in each region.
The product link has been put on the shelf, but the storage and delivery time will be displayed on the front desk.
By adjusting the three times (creating a new product list, estimating the time the product needs in logistics), Amazon can effectively prevent crawling product content.
Amazon self-delivery pre-sale:
When the product is not yet on the market but the manufacturer has accepted the accessory template reservation, or the product is on the way, the seller can fill in the pre-sale time “Restock Date” in the “Offer” of the product editor.
Appropriately extend the new product period of the product to ensure that the product remains active in the network list, but this method is more effective for some categories.
3. Advantages and disadvantages of inventory pre-sale function:
Advantages:
Improve the shopping experience, and consumers can predict the arrival time of the product.
Effectively reduce the loss of orders caused by out-of-stock and stabilize sales.
Disadvantages:
Operation requires caution, improper settings may affect sales.
It is necessary to have accurate estimates and control over the logistics and inventory of the product.
Amazon’s inventory pre-sale function provides sellers with a powerful tool to help them attract consumers and achieve sales when the product is temporarily out of stock. Through reasonable settings and operations, sellers can maximize the use of this function to improve product exposure and sales performance. I hope the above content will be helpful to sellers in inventory pre-sale on the Amazon platform.