Whether you’ve chosen your first product and want to open an online store, or you’ve created your own brand and want to bring your products to the world, an online store is a great way to connect with buyers and tap into e-commerce opportunities. This article will detail how to create a compelling online store on Amazon, easily showcase your products, and achieve greater business success with Amazon’s Store Builder.
1. Sign up for a seller account and register your brand
Before you start selling on Amazon, you’ll first need to create a seller account and choose a Professional selling plan. Then, enroll in Amazon Brand Registry to protect your brand and gain access to tools like Store Builder.
2. Create a store with Amazon Store Builder
Store Builder offers a multi-page immersive shopping experience with customizable, media-rich presentations for your business description, brand story, and product catalog. With Amazon Store Builder, you’ll get a custom URL for your marketing campaigns, where you can list your products and track performance metrics.
3. Add products and use dynamic widgets
Select the products you want to display in your store and use dynamic widgets to automatically populate the displayed products. Dynamic widgets will help you optimize and update the products in your store based on Amazon data to win clicks from buyers.
4. Optimize product information with A+ product descriptions
By using A+ product descriptions, you can add advanced features such as vivid images and comparison charts on product detail pages to make your products stand out in a competitive market and attract more buyers.
5. Guide traffic to your virtual store
After creating an online store, attract more buyers through performance advertising and e-commerce marketing strategies. This can include pay-per-click product listing ads, special offers, coupons and promotions, social media marketing, and email and blog content. Mix these techniques and combine them with other strategies such as SEO to increase brand awareness and attract more potential customers.
With the above 5 steps, you can create a compelling online store on Amazon to showcase your brand and products, attract more buyers, and achieve business success.