On the Amazon platform, buyer show videos are one of the powerful tools to improve product conversion rates. In addition to pictures and five-point descriptions, the clever use of the associated video position can have a huge impact on the listing details. This article will explore in depth the importance of buyer show videos in the associated video position, as well as how to make high-quality videos to occupy this valuable traffic entrance.
1. The strategic value of the associated video position
The associated video position is located below the listing and can display up to 10 videos with purchase links. This position can not only intelligently recommend to the competitor’s store, but also is an important entrance to attract customers’ attention. Sellers need to occupy this position to avoid competitors’ videos taking away their own traffic.
2. Make high-quality Amazon buyer show videos
In order to show the best effect in the associated video position, sellers need to pay attention to the following points:
1. Prepare equipment and environment
Use high-quality camera equipment to ensure clear video quality. Choose a bright and tidy environment to avoid distracting background clutter.
2. Choose the right product
Make sure the product is clearly visible in the video. Step by step, show the features and uses of each variant to highlight the diversity of the product.
3. Write a script and outline
Clearly convey the product information and selling points, and make sure the script is concise and clear. Highlight the features and benefits of the product.
4. Demonstrate product functions
Clearly demonstrate the functions and uses of the product to help the audience better understand the product. Avoid overly complex or lengthy operation procedures.
5. Emphasize product advantages
Highlight the unique selling points of the product in the video so that the audience understands why to choose this product. Use text descriptions, voice commentary or demonstrations to highlight the advantages.
6. Pay attention to video quality and length
Make sure the video quality is high, the picture is stable, and the sound is clear. Keep the video length within 1-2 minutes to keep the audience interested and focused.
7. Add subtitles and sound effects
Make the video more attractive by adding subtitles and sound effects. Subtitles help the audience understand the content, and sound effects add professionalism and appeal.
8. Edit and publish videos
Use video editing software to cut and edit the video to ensure that it meets Amazon’s requirements. Upload the video to the Amazon platform to ensure that it is displayed correctly on the product page.
3. The importance of occupying the associated video position
If the seller does not have a buyer’s show video of his own product, the associated video position may display a competitor’s video, resulting in traffic diversion. Therefore, sellers must obtain more buyer’s show videos and occupy them on the product listing page to increase brand exposure and conversion rate.
By clearly conveying product information, high-quality video production and occupying the associated video position, sellers can effectively improve the performance of products on the Amazon platform, attract more potential customers and achieve sales growth. In the highly competitive Amazon market, making good use of buyer’s show videos will become an important strategy for sellers to gain a competitive advantage.