The quality of the product is related to the customer’s purchase and satisfaction, and has a direct impact on the company’s reputation and reputation. Traditional market research is mostly limited to the collection of information on the same type of products, and the satisfaction survey of customers after use. With the change of modern marketing concepts, customers can also participate in the design and production process of the company. Therefore, the network market research for products fully highlights the purpose of “customer participation”. The content of product research includes the following aspects.
① New product promotion and new product concept testing. Through the company’s website, new products are promoted, and the advantages and disadvantages of products and market share are analyzed through online questionnaires; customers can also make comments and suggestions on the concept plan of new products, participate in the online design of products, and put forward their own requirements for the appearance and performance of products. For example, automobile manufacturers display the latest models of cars through the Internet, and investigate customers’ requirements for performance and color, so as to determine the production, sales and development strategies.
② Product trial survey. Before the product decision is officially implemented, a small batch of products are produced and put on the market for sales trials to test the effect of implementing a certain product decision. This method is called beta testing. For example, network products such as software and online games tend to adopt online beta testing. Software companies and game companies release the test versions of the software and game products they develop on the site for users to download and use, and then collect feedback to further improve product performance, form the final version of the product, and officially launch it on the market.
③Product satisfaction survey. Product satisfaction refers to the ratio between customer perception and expectation of a brand’s products. Product satisfaction is a very effective indicator to measure and understand customers’ recognition of the company, their satisfaction with products and services, and their repurchase tendency.