The development of the domestic e-commerce industry is becoming increasingly fierce. It is very difficult for sellers to stand out. Many sellers choose to open stores on cross-border e-commerce platforms. Amazon, as the largest cross-border e-commerce platform, has attracted many sellers to settle in. The following is to share five store opening details with novice sellers.
(1) Register a company: Since the seller chooses to open Amazon, it is recommended to register the company and open a professional seller plan. Since Amazon is not so easy to do in 2014-2017, all types of sellers are moving towards branding.
(2) For registered brands, the price in the United States is generally around 3,500 yuan, and the time to issue the certificate is about one year. Europe is generally around 9,000-10,000 years, and the time to issue the certificate is generally around 6-8 months. It is used for later store brand filing. After the brand is filed, the store can be illustrated with graphics! Another advantage is that the UPC cost required to upload products in the later stage can be saved. The cost of a single UPC is about 1 yuan. And to some extent, it prevents being copied!
(3) Apply for VAT: If the seller opens a European store, the UK and Germany must apply for a local VAT number. Otherwise, the store will immediately trigger an audit and suspend sales after the first order is placed, indicating that a VAT tax number needs to be uploaded. (If it is a pan-European opening, Europe currently only requires tax numbers for the UK and Germany. There is no mandatory requirement for other countries), and it is recommended that factory sellers and single-store sellers actually pay the VAT sales tax. Strictly speaking, every seller must pay. Compliance management is the way out.
(4) Apply for various certifications: There are at least tens of thousands of yuan here, and many white sellers rush in without knowing the risks of Amazon. Amazon is currently the most stringent platform among all e-commerce companies. As long as it does not meet the requirements, it will not pass! Imagine if the seller’s product has been exported abroad and is stuck by customs, the worst result is direct destruction, and this period of time will leave you dozens of days to submit the certificate. Even if it has entered Amazon’s warehouse. Amazon’s product audit will be triggered sooner or later, and there are still many difficult-to-handle certificates on the market. For example, FDA medical grade certificate. General factories cannot provide it!
(5) Find out in advance whether the product needs to be classified and audited! When manufacturing any product, it is necessary not only to evaluate the profit but also to control the risk. Amazon’s risk points mainly include: store audit risk (first audit, second audit, KYC audit, third audit), category audit risk, product compliance audit, customs certification, etc.
Finally, the seller must find an investment promotion manager to register. You can still ask him for help in the next year! Regardless of the country of the store, first find the Chinese customer service department to trigger the audit, conduct the first audit in the United States, and conduct the KYC audit in Europe, and then ship or register VAT. Avoid wasting resources and energy if the audit fails! Lianlian Cross-border Payment always pays attention to every little thing of the seller, and will bring articles about related aspects in future articles to help sellers operate better.