For Amazon sellers, the most common thing we come into contact with every day may be listings. The importance of listings, whether new or old sellers must be clear, how to highlight the highlights of the product, how to get comments, how to layout pictures, these are what we sellers need to consider, and it is worthwhile for sellers to spend time studying how to optimize listings. So, as a new seller on Amazon, how should we optimize listings to create a hit product? The following will share with sellers how to optimize keywords for listings.
Amazon ranking optimization: Optimize keywords (SEO). First, we need to conduct a wave of keyword research on our products.
After completing the keyword research, we need to add keywords to the key positions of the listing page. Here we need to consider the following points:
Product title: Try to put the first five keywords in the title, but at the same time ensure the readability of the title.
Searchterms: This is to insert keywords in the product editor of the seller center. Lao Gou suggests that you put the misspellings and slangs of your products here, because these words are not suitable for listing pages, but users cannot see them here, so it is the best position.
5 points to describe BP and product description: You can put more keywords here, but be sure not to affect the readability of the page sentences. Amazon now attaches great importance to this.
Other configuration items for products: Amazon allows other types of keywords to be added to products in certain categories, such as target audiences, which can be used as filtering items for user searches.
More details: This is where many sellers ignore, so now Amazon is doing better than anyone else, and sales often make good use of this information. Novice sellers can basically ignore it in order to save trouble. For example, users searching for products can add material adjectives, so if the material type is blank, your listing will be filtered out by the search.
The above is the question of how to optimize listing keywords shared with sellers. Lianlian Cross-border Payment always pays attention to every little thing of the seller, and in future articles will also bring articles on related aspects to help sellers operate better.