1. The first revolution of online marketing (2000)
The first revolution of online marketing was the “search technology revolution” of network information display and acquisition. Early online marketing was actually very simple: build a corporate website (called corporate homepage at that time), publish the company profile, product introduction, etc., submit the corporate website URL and a summary of no more than 30 words to the Yahoo classification directory. As long as it is included in Yahoo, the main online marketing work is almost completed. Then, just wait for users to find the corporate website information from the Yahoo classification directory and click to enter the website, and then the business process of user consultation, communication, and order acquisition will follow. Around 2000, the second-generation search engine technology represented by Google was widely used, and online marketing began the first explosion of network visibility, which triggered the first revolution in the history of online marketing. Its iconic application is: search engines represented by Google can “submit every web page to the search engine”, which also means that “traditional online marketing represented by classification directory promotion will decline.”
2. The Second Revolution of Internet Marketing (2006)
The second revolution of Internet marketing is the “Internet visibility revolution” of Internet information release and dissemination. The concept of blogs began to appear in China in 2002 (the earliest blog website was “Blog China”). After 4 years of development, it really became a mainstream application in 2006. In addition to independent blog websites, major portals and platforms such as Sina, Tencent, and Alibaba have successively launched blog channels and gained a large number of users. The revolutionary significance of national blogs to Internet marketing is that it promotes the arrival of the “all-staff Internet marketing” era. In other words, every employee of an enterprise can become a publisher of official corporate website information through a blog, and directly or indirectly participate in the creation of Internet marketing information sources, thereby greatly increasing the amount of corporate information and adding more resources to expand the visibility of corporate network information.
3. The Third Revolution of Internet Marketing (2014)
The third revolution of Internet marketing is the “information credibility revolution” of social network media behind mobile Internet marketing. The rapid rise of Sina Weibo in 2009 promoted the rapid development of SNS (Social Networking Services) network marketing. This “fragmented” micro-information dissemination not only makes the information presentation simpler, lowers the threshold for information source creation and release, but also enables people to obtain and disseminate information at any time.
If Weibo is the embryo of the micro-marketing era, then mobile Internet applications represented by WeChat after 2012 have become the outbreak point of micro-marketing. The common point between WeChat and Weibo is that the information dissemination between friends and fans based on trust relationships has become the mainstream mode of mobile Internet. In terms of presentation, it is no longer limited to browsers. The application of mobile client software is more common. On the PC (Personal Computer) side, the Internet mainly obtains information based on browsers. As a result, there are significant differences in information transmission and user behavior between traditional PC-side network marketing and mobile-side network marketing. This difference has become the cause of the third revolution in network marketing.