No matter what category of products you make, if you want your cross-border e-commerce company to operate better and more meticulously, you must consider which social platforms to conduct marketing and promotion, as well as what methods and techniques each marketing and promotion method needs to adopt. So, after choosing the right social platform, what strategies are there for marketing on social platforms?
1. Do soft article word-of-mouth marketing
For those interest-based or professional content social platforms, it is best to do soft article word-of-mouth marketing. For example, in the wig market in Europe and the United States, some cross-border e-commerce companies contacted the Twitter social platform to do evaluations of black women, and finally achieved good word-of-mouth marketing results. Therefore, when doing social media marketing, merchants can also do some evaluations on social networking sites. It is recommended to find some community celebrities and opinion leaders to join, so as to attract traffic more accurately.
2. Grasp the customers who are willing to interact
Behind every customer who is willing to interact with you, there is a hidden social circle. As long as he is willing to interact with you, the content you publish may appear on his social page. An important feature of social circles is that people are divided into groups, so people with similar purchasing needs are likely to appear in his social circle, and these people may become potential customers. The average number of friends of each user on Facebook is 150, and such a user base provides a good opportunity for customer mining.
3. Regularly comb customers
When carrying out social media marketing, it is best to conduct a systematic customer combing every once in a while to see what proportion of customers from different countries and regions, such as what proportion of customers in North America and what proportion of customers in Russia. After that, you can also do some simple sampling surveys to see which social platforms these customers are generally active on. Based on these data and analysis results, you can better determine how much human, financial and other resources need to be invested in which social platforms.
4. Introduce and maintain old customers
After cross-border e-commerce companies have chosen the social platforms for key marketing, they must first introduce their old customers to them, and at the same time guide them to regularly browse the company’s community content, so that they can develop the habit of regular interaction. If you only interact with customers in the community occasionally and in small quantities, the effect of improving the click-through rate will be very limited.
5. Pay attention to after-sales service
When doing wholesale service marketing, cross-border e-commerce companies should also pay attention to marketing and publicity work in terms of service or after-sales. In the current business environment, no matter how merchants promote the advantages of their products, it is difficult for people to fully believe them; if they can show successful service cases and after-sales cases to potential customers, it can achieve better marketing results.