HootSuite
HootSuite is a foreign social media management tool. The tool measures the influence of a user on a social platform based on how many active followers the user has on the social platform, the number of clicks on the links posted by the user, and the interaction with other users. In addition, HootSuite also supports filtering followers by keywords. If a brand has a large number of followers, this feature can help the company find potential customers and better understand potential customers.
Google URL Shorter
The Google URL Shorter tool can shorten the long link of the website, and can also track the number of times the link is clicked to understand the effect of cross-border e-commerce companies’ off-site marketing promotion. For example, if a cross-border e-commerce company wants to promote its own website and understand the promotion effect, it can copy the link to Google URL Shorter to generate a short link, and then post this link with text on the social platform. In addition, if you don’t want customers to see the short link when sending an email, you can use an image to insert an external link. Add a “+” sign after the short link to see the number of times the link has been clicked, browser, mobile terminal, IP address, operating system and other information.
Bitly
The Bitly tool can track the clicks on the short links we share in real time, such as where the users who clicked came from, where the users clicked the link, how many times the users clicked, etc.
The disadvantage of short links is that the shortened links will become strange, which reduces the customer’s trust. However, if you don’t want customers or competitors to track our data, it is best to use short links for promotion.