Community content sharing can be divided into two categories: online content sharing and offline salon activities. Community content sharing is the most effective way to increase community activity. Regardless of the form of sharing, it requires a certain amount of manpower and energy to prepare.
(1) Online content sharing
Online content sharing has the characteristics of low cost and easy dissemination, and has become the main way for communities to provide value and activate group members. Online content sharing mainly includes two methods: “field expert sharing” and “member topic discussion”. Community members discuss topics and output content, forming a virtuous circle.
(2) Offline salon activities
Different community types will have different offline activity content, and the corresponding team division of labor will also be different. Salon-style offline activities are a common offline activity method for various communities.
Offline activity development
In the process of community operation, it is necessary to create a sense of belonging among community members and generate a “one-member effect”. In addition to online interaction, offline activities are also very important. Real contact can better inspire the union between members. No matter how deep the online chat is, it is better to meet offline to increase the feelings and aggregation among community members. In the process of community operation, offline activities should be carried out from time to time, such as local gatherings, large community gatherings, etc.
Through various offline activities, community members can be connected and form strong relationships, increase stickiness to the community, and effectively improve the continuous activity of the community.