No matter what product you make, sales are always the most concerned issue. This is also true on the increasingly competitive Amazon platform. This article collects some strategies to increase sales, hoping to help small and medium-sized sellers on the Amazon platform.
1. Check the UPC code
On the Amazon platform, enter the product barcode or UPC code to immediately query all the information of the product, but the manufacturer will not update the product UPC in time when the product is updated. Therefore, this requires sellers to pay special attention and ensure that the products retrieved by the platform through the UCP are accurate, otherwise it will be very troublesome.
2. Try “Buy Box”
Buy Box refers to Amazon’s golden shopping cart, which every merchant wants to compete for. The darlings selected by the Buy Box can get more attention and a steady stream of orders. Then you can get the favor of the Buy Box in the following ways.
Use Amazon FBA when shipping, maintain competitive prices, higher seller ratings, more good reviews, and bundled products. These are all factors considered by the platform algorithm. Do these well to get the attention of the Buy Box.
3. Drain traffic from outside the site
The Amazon platform does not allow the traffic from the site to be diverted to its own site. However, it is allowed to introduce external traffic into the Amazon platform. Platforms such as Instagram and Facebook can divert traffic to Amazon. At the same time, customers can be retained by giving away coupons.
4. Amazon (AMS)
Amazon AMS marketing service is different from other advertisements. AMS pays per click, not exposure. This saves advertising costs to a certain extent, and at the same time, it can also obtain advertising effect data, which can be used to optimize products with half the effort.
5. SEO is essential
A good SEO can effectively provide product exposure. It is recommended to use Amazon’s automatic filling function and collect long-tail keywords. According to the following information, optimize keywords, brand, description, material, size, quantity, etc.
6. Encourage consumers to post comments
Good comments are the key to proving the quality of products and the key to winning the attention of the Buy Box. If there is interaction with consumers throughout the consumption process, ensure that consumers have a good user experience. If there is dissatisfaction, try to compensate and repair the problem.
7. Build your own brand
Building your own brand advantage can improve the product’s own recognition, increase consumer brand awareness, and help cultivate a group of highly loyal consumers and keep them for a long time.
8. Customer service is very important
There are many sellers of the same product category. If you want to stand out, you can find a breakthrough in customer service, which will help improve product conversion rates and increase praise rates. Better answering customer questions and recommending solutions to them can better reflect the overall style and appearance of the store and add points to the impression.
The above are several basic ways to increase store sales. I hope everyone will remember them!