Communities are the product of relationship connections, and relationships can only be connected through media. As media evolve, the way relationships are connected is also changing. Traditional forms of communities are mostly limited by time and space, and direct communication in communities is also limited accordingly. In history, the media for communication between different communities have included letters, telegrams, radio, pagers, telephones, emails, chat rooms, QQ groups, etc.
Community forms have actually always existed, but due to the limitations of connection methods, their development has been constrained by geographical space. With the rapid development of the mobile Internet, Internet-based communication methods have become popular, and community relationships restricted by geographical space have gradually transcended time and space and entered the stage of virtual space connection. For example, the emergence of WeChat has enabled community organizations to begin to get rid of these restrictions, making it easier for community organizations to interact and more convenient to manage. This is the main reason for the rise and popularity of communities.
Community is a network formed by a group of people with mutual relationships, in which people have to have cross-relationships and deep emotional connections. Community marketing is a business form that is based on the same or similar interests and hobbies, gathers popularity through a certain carrier, and meets group needs through products or services. The biggest benefit of social marketing to companies is that it increases opportunities for direct communication with users, increases users’ understanding of the brand, and enables companies to get user feedback in the first place, and adjust product release plans or performance characteristics in a timely manner.