Instagram is one of the overseas social media platforms. Many cross-border sellers do marketing activities on Instagram. Especially now that influencer marketing is very popular, sellers also want to do influencer marketing on Instagram. Let’s take a look at the influencer marketing analysis of the Instagram platform.
1. User portrait
Instagram has more than 1 billion active users per month. More than 70% of monthly active users are under 35 years old. In the United States, 72% of teenagers are using Instagram. Data shows that nearly half of Instagram users prefer online shopping, rather than this data, nearly 70% of Instagram users.
2. Brand exposure
Instagram has nearly 25 million business accounts, and more than 70% of brands in the United States have created their own business accounts on Instagram.
Instagram influencers will follow and pay attention to brand accounts, and fans will also pay attention to the trends of brand accounts. Moreover, 75% of Instagram users will visit the brand’s website after reading a brand’s post, which shows that Instagram can well display the brand’s advantages and achieve better brand exposure.
3. Instagram Internet celebrity marketing advantages
Instagram has high conversion rate and high interaction rate
Most of Instagram users belong to young users, called Generation Z. Therefore, if these users can be converted into potential customers of the brand, it will bring very good repurchase rate and user activity to the brand.
Due to its posting method, Instagram can provide a very good display platform for visually attractive products, thereby stimulating consumers’ desire to buy.
Instagram Story has a strong interaction rate and can directly display links outside the platform, directly guiding users to click to visit.
4. Instagram Internet celebrity marketing difficulties
In order to ensure the freshness of fans, Internet celebrity marketing posts must have a certain degree of creativity and visual beauty. Posts with poor quality are difficult to attract users to click and buy. And compared with videos, Instagram posts are easy to make, and it is difficult to judge the quality of Internet celebrities’ creations.