For new products on Amazon, it generally requires certain operational skills to place orders. Many Amazon merchants will use advertising to increase sales. Many new Amazon buyers do not know how to use advertising to increase sales. Today, Lianlian Xiaobian will popularize several operation methods for everyone, hoping to help newbies.
1. How to use advertising to increase sales
1) Comments and Q&A: You can make some comments with buyer show pictures or videos, and increase the click-through rate of comments to make the comments appear in front of the product. You should know that good comments can help products retain customers. In addition, by setting up Q&A, you can highlight the advantages of your own products from the Q&A to help improve product conversion and transaction.
2) Price reduction: Sometimes, the price of a product is reduced to a range that the corresponding audience can afford, which will also drive up the conversion rate. However, you need to carefully consider the price, because if the price is changed and the conversion rate remains unchanged, the product’s ACoS (Amazon advertising cost of sales) will also be reduced.
3) Promotion: Use off-site and on-site methods to reduce the product’s Acos by increasing product conversion.
2. How to optimize advertising
1. Merchants can find out the words with high cost but no conversion by checking the hot search words and advertising words, and delete them; analyze the words that can bring conversion, see which word should be increased, whether the conversion rate of the keyword is qualified, and whether the matching method needs to be changed. For words that are not related to the product, it is necessary to make accurate negation.
2. The main picture of the product needs to be set carefully. Only a good main picture can help improve the click-through rate of the product.
3. Price. Strong merchants can set up multiple listings and place different main picture titles and descriptions respectively, and finally retain the best.
4. Several points to note in advertising:
① Phrase advertising is more applicable when judging the Amazon advertising sales cost ratio, because the traffic will not be particularly wide, nor will it be subject to any restrictions. When comparing new products on the store, it will safely pass the new product period.
② Broad advertising is more suitable for products to be naturally ranked higher when searching for keywords.
③ Precision advertising is more suitable when the store’s order volume is stable.
④ ASIN advertising is suitable when the product listing traffic and conversion rate are relatively stable.