(1) Event timing
Understand important foreign holidays and promote your brand during some major holidays, including Thanksgiving, Christmas, Hanukkah and New Year. At the same time, you also need to take into account some shopping holidays that have become very popular, including Black Friday, “Small Business Saturday” and Cyber Monday.
(2) Provide products and content related to holiday themes
In order to promote promotional information, sellers need to provide customers with products around holiday marketing themes. In some cases, this may include offering customers discounts; in addition, it may also include creating content for holiday marketing. For example, you can download e-card templates for seasonal marketing. In addition, you can add some creativity appropriately. There are many marketing tools to choose from, such as slogans, banners, web pages, photos, pictures on social media, etc., which can all be used for marketing promotion activities.
(3) Plan social media marketing strategies
During holidays, the audience interaction rate on social media will drop a lot. Why? Many people may be on vacation or thinking about planning an upcoming vacation. However, this does not mean that merchants have nothing to do. Merchants still have many ways to get social media audiences to interact with you during holidays. For example, businesses need to plan their “editorial calendar” in advance so that they can write all the content they need during holidays.
(4) Optimize keywords
Find out when your audience will search for your brand and the keywords they use. If it is a B2B company, the highest search volume may be during working hours; if it is a B2C company, the traffic may be higher in the evenings and weekends.
(5) Host offline events
Using an opportunity to meet your audience face to face to expand your audience can be a goal. When a business hosts an event, participants usually use the event’s hashtag to post tweets. Using this hashtag, businesses can promote other content of the marketing event, such as the products and discounts provided. In this way, the probability that event attendees and their social followers will see the marketing content through this tag increases. Therefore, strategically combining online and offline activities can better achieve your goals.