1. Definition of Brand Marketing
Brand marketing simply means to deeply imprint the specific image of a company’s products into the minds of consumers through some means. Brand marketing refers to the marketing strategy and process in which companies use consumers’ demand for products and then use the quality, culture and uniqueness of the products to create a brand’s value recognition in the minds of users, and finally form brand benefits.
2. Brand Network Marketing
For traditional companies, network marketing generally starts with the establishment of a website, and the company’s brand image has been established before the website is established. Intel President Grove once said: “There will be no more Internet companies in five years, because all companies will be Internet companies.” The Internet will change the way companies operate. Today, the world’s top 500 companies have established their own website homepages, and more than 90% of companies use online recruitment and other methods. This shows that the Internet is no longer just used to introduce company profiles and send and receive emails, but has entered a deep level of application. Brand marketing is a major change in the way companies operate on the Internet. For example, in an online store, it can not only provide convenient conditions for companies to expand sales channels, but also increase customer trust on the e-commerce platform, combining corporate websites with online stores to shape brands.
For online companies, the brand image of the company starts from the website, and the website represents the brand of the company to a certain extent. It should be pointed out that when e-commerce and online marketing have not yet been fully developed globally, the Internet, as an emerging virtual market, only covers a part of the world market, and many consumers cannot accept or use online communication methods; many developing countries, especially the least developed countries, still use traditional marketing channels as their actual terminals.
Therefore, brand cultivation and brand marketing should seek development on the basis of tradition and the Internet, and traditional marketing and online marketing should also be gradually integrated in practice.