In the field of Amazon product selection, most operations select products from the perspective of “competitors”. For example, when the sales of a certain product suddenly increase, a large number of sellers will follow up to produce and sell similar products, or when a new store has several hits in a certain category, many operators will also enter the category to get a share of the pie. Whether it is selecting products from other independent stations or selecting products from the domestic 1688 wholesale website, these are all product selection methods from the perspective of “competitors”.
After the operator analyzes the regional distribution of users through order reports, he can try to select products from the perspective of “consumers”, that is, which regions do the consumers of the store come from? What are the characteristics of consumers in these regions? What are the differences between consumers in other regions and consumers in these regions? Through the analysis and dissection of this series of questions, operators can have a clearer understanding of the positioning of their own products.
The area marked with a red box is the “head market” area of a certain store. Then, through this schematic diagram, we can know that the audience of their own products is mainly users in the eastern and western coastal areas of the United States, rather than users in the inland areas of the United States. After learning this information, operators can analyze the core competitiveness of their products based on the characteristics of their own products. For example, is it because users in coastal areas particularly like the design of their own products? Are inland areas more sensitive to prices and do not like high-priced products? Is it because of certain cultural customs differences between coastal and inland areas that lead to the gap in market share? When operators have considered all of the above issues, they can select products based on a certain selling point or for users in their own “head market” next time, so as not to spend extra energy on the “low-order market” to avoid wasting operating resources.
The analysis of the “long tail market” is similar. Combined with the local people’s culture, customs, preferences, income and other factors to analyze why their own products are popular in certain markets. Combined with this information, operators can ultimately achieve “targeted product selection.”