For sellers operating European sites, Amazon VAT Calculation Service (VCS) can also automatically issue invoices for buyer orders on European sites. Currently, VCS can be used free of charge for the first year, and the VAT declaration fee is 400 euros per country/region per year starting from the second year.
1. Product infringement
Among the factors that lead to account restrictions due to product policy compliance, the most common is complaints about intellectual property and trademark infringement. Generally speaking, sellers need to provide action plans and contact the complaining party as much as possible to obtain the complaining party’s understanding and withdraw the lawsuit. If the complaining party can withdraw the lawsuit (by signing a guarantee or paying a certain amount of money), the account can basically be unblocked, otherwise it is difficult to successfully appeal.
2. Buyer negative review complaints
Among the performance notifications caused by buyer negative review complaints, the lightest situation is the buyer complaint about the product status. When a SKU in the sales chain has received too many negative reviews recently, Amazon will automatically stop selling the ASIN and send a performance notification to the seller. The handling method at this time is relatively simple. Just click on the link provided by Amazon, fill in the specific reasons for the high negative reviews of the product, and the plans to be taken in the future, and the ASIN can be re-released.
The more serious situation is the buyer’s complaint about the authenticity of the product. In this case, the Amazon performance team generally requires sellers to provide purchase documents and invoices, supplier information, buyer information, purchased product names and quantities, etc. It should be noted that the purchase documents and invoices required here refer to special VAT invoices, which can be reissued by suppliers. As long as the product name on the invoice is consistent with the product sold in the link, and the invoice quantity matches the FBA shipment volume, there will generally be no problem with the appeal.
If a customer complains about food and product safety issues, Amazon will immediately suspend the link sales, and in serious cases the account will also be restricted. In such cases, when appealing, it is necessary to attach the material safety data sheet (MSDS file), analysis certificate and other product certification documents required by the relevant category. If the FBA warehouse still has inventory, you can ask Amazon to check to avoid malicious complaints.
3. Violation of Amazon platform policies
Among the violations of Amazon platform policies, the lightest cases are violations of listing policies and violations of restricted product policies. For violations of listing policies, just follow the rules on the product details page.
For violations of restricted product policies, you need to complete the corresponding information for the corresponding categories and products. The following are restricted products on the Amazon platform, as well as the categories and products that need to be approved. Generally speaking, these products are more likely to be complained about. Sellers can check their products and refer to the corresponding category rules to ensure that all kinds of product certificates are complete and in compliance with Amazon’s regulations.
The more serious cases are violations of buyer product review policies and others, mainly including manipulation of rankings, manipulation of reviews, manipulation of variants, which are commonly known as “brushing orders”, “brushing reviews” and “merging good reviews” and other so-called “black technologies”. Before the peak season or promotional festivals, Amazon will often review the links and sellers on the site. If they are found, they will delete the comments and stop selling links, or even directly close the store. To solve this series of problems through appeals, you first need to admit your mistakes, analyze the real reasons for the problems, and write specific action plans for these reasons. If you do not receive a response from Amazon within 2 days after filing an appeal, it is recommended that you find an experienced service provider to follow up.