1. Rules for sellers
Amazon online store rules have high requirements for sellers. The most basic rule is that sellers entering the platform must use the same identity information and can only have one account in the same market. The following points may cause your account to be frozen or unusable. Please note:
1. The seller’s IP is associated, the same IP address is logged in to different seller accounts in the same market;
2. The phone number is associated, using a mobile phone number that has been bound to another Amazon account;
3. The payment account is associated; the address is lost;
4. Image association, or using the same image, may also lead to association;
5. Virtual machine association, logging in to two different accounts on the same Ecs, or two Ecs with similar IP addresses;
6. FBA is already associated, and the FBA shipping address is the same.
Therefore, sellers must have independent and clean IP/VP to avoid account unusability.
In addition, Amazon’s online store rules also set performance targets for each seller. If the performance assessment does not meet the standards, there will be a risk of being closed down. Therefore, sellers must pay attention to:
①ODR (bad review rate) <1%;
②Pay attention to the cancellation rate before distribution, the cancellation rate is <2.5%;
③Late delivery rate <4%.
If the seller’s performance does not meet the standards, Amazon will issue a performance warning for the first time. You have 60 days to complain. Usually, a detailed action plan for the next stage will be provided to the performance team.
2. Amazon’s online store operating rules
Amazon attaches great importance to the buyer experience. The platform has high requirements for the quality and brand of the products on the shelves. It is necessary to analyze whether a certain product can be made in multiple dimensions, and do a good job of pre-sale review materials and relevant technical information support after sales. It is best to have relatively stable supplier cooperation resources.
In addition, Amazon is very strict about infringements and respects intellectual property rights and the rights of sellers, so platform operations must avoid the following rules to prevent infringements:
1. Image infringement;
2. Text infringement;
3. Product appearance infringement and functional design infringement;
If any of the above situations occur, Amazon will immediately close the store. Therefore, you must be careful when listing products and try not to download them from the Internet.
3. Amazon online store listing rules
As we all know, Amazon online store operations do not need to obtain rankings or attention from the repeated distribution model. Most products make profits by working hard on listings. However, Amazon sellers should pay attention to the following points when uploading listings to avoid stepping on mines:
1. The title should be less than 200 characters. Except for conjunctions, the first letter should be capitalized, numbers should use Arabic numerals, and special symbols should be disabled. Try to use long-tail words, put relevant words with high accuracy in the front, and the sub-title should contain product size, color and other information. The title should not contain price or promotional words, such as: hot sale; bestseller and other subjective words.
2. The main picture of the product should be pure white background, without logo, text, watermark, and should not contain irrelevant products that are not for sale, so as to avoid misunderstandings to sellers; the smallest side of the picture should not be less than 500 pixels, and the longest side should not be greater than 10,000 pixels, because when the longest side is greater than 10,000 pixels, there will be a local magnification function.
The above are some basic rules for publishing listings on Amazon. Sellers should try to fill in the listings in accordance with the specifications when uploading products to avoid frequent modifications to the listings later, so as not to affect the weight.