(1) Amazon’s delivery methods
Amazon’s delivery methods are mainly divided into self-delivery, FBA and third-party overseas warehouses. These three delivery methods have their own advantages and cross-border e-commerce sellers can choose according to the actual situation of the store.
The strength of Amazon China sellers’ ability to control cross-border logistics determines their profit margin and conversion rate to a certain extent. Good logistics control ability may not necessarily increase product rankings, but poor logistics control ability will definitely lead to constant negative reviews.
Restricted by geographical factors, the logistics link can be said to be one of the current pain points of Amazon China sellers. The high freight cost of a single product, slow delivery speed, and difficult to control damage rate and package loss rate are a headache. Therefore, whether or not to find cost-effective cross-border logistics has become an extremely important link for Amazon China sellers to do a good job in cross-border e-commerce. If the right choice is made, it will not only reduce logistics costs, but also gain the support and trust of buyers; otherwise, it will lead to negative reviews and cause the exposure, ranking and conversion rate of the products that have been optimized with great effort to drop sharply.
(2) Amazon self-delivery process
FBA operations will be explained in detail in Chapter 8 Amazon store operations. The delivery operations of third-party overseas warehouses are the same as those of overseas warehouses of other platforms, so they are explained in the overseas warehouse section later. Here we mainly explain the operation process of Amazon self-delivery.
The self-delivery process is: Amazon backend operation order – packaging and shipment – delivery of packages – buyer receipt.