A good product information can better improve the transactionability of the product, increase the conversion rate, and enhance the buyer’s determination to place an order. Therefore, a good product description should have an accurate and professional title, rich and novel pictures, detailed and in place description, complete attributes, and reasonable price.
To publish a high-quality product, the product attributes must be filled in completely and accurately, and the required attributes must reach 100% to ensure the product weight. Custom attributes should also be filled in as much as possible to increase additional search exposure.
In addition to a large number of rich products, the quality of product titles and product information is also a key factor in the buyer’s final decision whether to place an order. A high-quality product title will directly affect the product ranking. The number of words in the product title should not be too many, and it should be as accurate, complete and concise as possible. A good product title should include the product name, core words and attribute words. The product title is also the most important way for consumers to search for the seller’s products.
Product title writing
The general product title cannot exceed 128 characters, generally including sales methods, important product attributes, product name, core words, marketing words, etc. A good title must be attractive enough to buyers and satisfy their needs. It plays an important role in improving product click-through rate and conversion rate. However, product titles are not left to sellers to play at will. They must comply with the platform’s regulatory requirements. Sellers must balance marketing effects and regulatory requirements when writing product titles.
Clearly describe the product’s name, model, and some key features and characteristics in the title, so that buyers can clearly know what the product is at a glance, and then enter the details page for further viewing.
The title should be written in accordance with the grammatical habits of overseas buyers, without typos and grammatical errors. Do not describe it in the same way, otherwise it will easily cause aesthetic fatigue to buyers.
Remember to avoid keyword stacking in the title. For example, keyword stacking in titles such as “mp3, mp3 player, music mp3 player” will not only fail to improve product rankings, but will be punished by search demotion.
Remember to avoid false descriptions in the title. For example, the product sold by the seller is MP3, but in order to get more exposure, fill in a description like “MP4/MPS” in the title. The system will monitor such engine products. At the same time, false descriptions will also affect the conversion of products, which is not worth the loss.
In short, the writing of product titles should be as comprehensive as possible, with core words placed in the front, and avoid using punctuation, keyword stacking or the appearance of original brand words.