①Disputes caused by non-standard filling of product attributes
Disputes caused by non-standard or incorrect filling of product attributes are very common in cross-border e-commerce transactions, especially for clothing products. Because there are many attributes, if you are not careful when filling them out and check the wrong ones, the custom attributes will be inconsistent with the previously checked attributes, or contradictory with the subsequent product details description, which can easily cause misleading. Disputes caused by inconsistent product descriptions require the seller to bear the responsibility. Since incorrect or random filling of attributes will not only bury hidden dangers for disputes, but also affect product rankings.
②Disputes caused by product details
In the product details description, the seller needs to describe the product as truthfully and in detail as possible from different angles. The product details description part is not easy to leave disputes. For example, for clothing size and shoe size issues, if the seller directly uses the Chinese size chart, and the size chart does not correspond to the actual product size, or the error is too large, then the buyer is likely to file a dispute; electronic products do not explain in detail how to install and use them on the details page, resulting in buyers not being able to install or use the products after receiving them, and even damaging the products because they do not understand installation, and then filing disputes.
It is recommended that sellers describe the product information completely, truthfully and in detail before releasing the product. Sellers can design detailed product descriptions from the following ideas: First, think from the buyer’s perspective. If the seller goes to an overseas platform to buy the product they sell, what information will they want to obtain and what concerns will they have? Secondly, refer to how excellent sellers in the same industry make detail pages, and then adjust them according to their own situation; finally, combine the details that buyers care about during the store operation process, as well as the points of dispute, summarize and sort them out, and then adjust the product description in a targeted manner.