Introduction to the four major export cross-border e-commerce platforms:
1. AliExpress – suitable for novices
a. AliExpress has now become one of the most active cross-border e-commerce platforms in the world. It has earned its name among the most abundant platforms with Alibaba’s huge membership base.
b. Emerging markets are where AliExpress is concentrated, especially Russia and Brazil. For the Russian market, almost 16 million Russians log in to AliExpress every month.
c. AliExpress is very suitable for junior sellers, especially sellers whose product characteristics are in line with emerging markets. Sellers with high cost-effectiveness, supply chain advantages and price advantages prefer to be sold directly by suppliers.
2. Amazon – the king of products
a. As the originator of global e-commerce, Amazon has a huge influence worldwide. Amazon is also the first cross-border e-commerce platform that Chinese foreign businessmen have contacted. Its main markets are the United States and Canada.
b. Choosing Amazon will have better supplier cooperation resources. In addition, it is recommended that novices who are preparing to enter the industry need to receive professional training and learn more about open policies and knowledge.
c. For Amazon stores, traffic is the key. At the same time, we should pay attention to the marketing of SNS communities, and marketing methods such as soft articles are more effective.
3. The key to the success of eBay sellers lies in the choice
a. The core issue of eBay is the choice of payment method. We usually choose PayPal, but there are also some risks, especially for eBay. There are often such actual cases. Once a sales dispute occurs, eBay will eventually favor the buyer and cause significant losses to the seller.
b. eBay operation is relatively simple and requires little investment. It is suitable for people with certain foreign trade resources. It is free to open a store, but a certain fee will be charged for products on the market. At the beginning, we need to accumulate reputation through auctions, and the order cycle is relatively long. If there is a complaint, it is the most troublesome thing, so the quality must be passed.
4. Wish is the only mobile platform
a. Wish is a new cross-border e-commerce platform based on app, which mainly attracts customers with its low prices and good quality. It is very popular in the US market. The core categories include clothing, jewelry, mobile phones, gifts, etc., most of which are shipped from China.
b. 97% of the orders on the wish platform come from mobile terminals, and the average daily download volume of the application is stable at 100,000, with a peak of 200,000. In terms of the current advantages of mobile Internet, the potential of wish in the future is very huge.
c. Wish is the real king of mobile e-commerce in the future. Its characteristics are that it only sells goods on mobile terminals and uses intelligent push technology to push the products that application customers like, truly realizing point-to-point push. One advantage of wish is that fewer products are displayed at a time.