To use Facebook to advertise, you need a personal account, a public homepage/fan page, an advertising account, and a business management platform. The following will introduce the basic settings and precautions of the business management platform (hereinafter referred to as BM) to sellers.
1. Create a business management platform.
The business management platform (BM) is a Facebook tool that helps organize and manage business. Creating a business management platform account requires a Facebook personal account. If a company has more than one business line, each business line can have at most one business management platform. Do not open more accounts.
A Facebook personal account can only apply for a maximum of two Facebook BMs. If you need to create more Facebook BMs, please work with other people in the organization to create additional Facebook BMs.
When creating a Facebook BM, the business email address is required to be a company email address. Notification information for the Facebook BM account will be sent to this email address. Multiple BMs cannot be created with the same company’s suffix email address. In addition, advertisers must ensure the authenticity and timeliness of company information, and pay attention to filling in the following information: BM name: The account name must be named according to the name on the business license (such as XXX Company XX Department) Company address: It must be the real address of the company’s headquarters (if the company changes the address, please update it immediately) Website: The company’s official website must be filled in. Company phone: The contact number of the valid company must be filled in. Public homepage (fan page): The official public homepage must be bound. Second, set up a business management platform. User permissions and management must add at least two administrators. Please note that only company employees are added to the management platform. The ownership of assets (including Facebook fan pages, pixels, Instagram accounts, APPs, etc.) must belong to the advertiser, and it is also recommended to create them under Facebook BM. 1. Add people and invite users. Administrators can add users in Facebook BM and grant him access to BM assets. When inviting, you need to fill in the company suffix email address. When the user binds a personal Facebook account, advertisers must use the company email address to invite new users to access Facebook BM. Among them, you need to select their user identity, such as employee or administrator.
Do not add companies or unknown users outside of Facebook BM. Some people may create fake accounts to try to manipulate users and businesses. If you are not sure about the authenticity of the request, please contact the user himself to confirm that the request is indeed made by the user.
2. Security Center Settings.
All employees who bind Facebook BM need to set up two-factor verification to improve account security.
3. Pixel Pixel.
Pixel is a small piece of code added to the website that can accurately track and record user behavior on independent radio stations, return user information and behavior to the system, identify data and feedback to the account advertising level. Use revenue data to reach the user objects most likely to take the expected action, establish custom advertising audiences and similar advertising audiences, optimize advertising, and obtain better conversion rates.
In Facebook BM, you can click Create Pixel Pixel Code. After the pixel is created, you can view the pixel ID in the background and then install the code on the website.
The above is the Facebook Business Manager (BM) setup tutorial compiled by the editor, I hope it will be helpful to you.