1. Classification of overseas social platforms
The cross-border e-commerce industry is moving towards socialization and mobility, and so is the AliExpress platform. Using social networking sites to carry out social marketing has become one of the important channels for AliExpress stores to obtain user traffic. Therefore, it is very important to fully understand the relationship between social networking sites and AliExpress store operations.
The buyers on the AliExpress platform are basically overseas users, so they have their own social platforms and online communities. These online communities and social platforms are used to help people establish more convenient connections. This connection is usually divided into two types, which are described below.
(1) Establishing a strong relationship social community between people based on acquaintances. The characteristic of this type of platform is that it can help people connect offline direct social relationships online through online community platforms, such as Facebook, WeChat and other real-time communication tools.
(2) Establishing a community platform between people based on common content or interests. This type of platform includes some video websites, niche forums, self-media, live broadcast platforms, etc.
For example, users can use instant messaging tools to chat with friends, strengthen relationships and communicate, and even solve various problems in work and life. At the same time, these users can also follow the content of interest on various video websites and forums, comment, communicate and organize activities, and communicate and exchange with people with the same interests or the same content through these activities to establish connections.
2. Community marketing
Community marketing is a business form based on the same or similar interests and hobbies, gathering popularity through a certain carrier, and meeting group needs through products or services.
Community is the ultimate goal pursued by any business in any era, but only in the mobile Internet era, with various efficient tools and platforms, the community has gradually matured. The community is also a group of people with common concerns, who gather together to find solutions to pain points.
The community marketing of the AliExpress platform mainly conducts targeted marketing, publicity and penetration on community platforms based on common content or interests between people, attracting potential users who are interested in the product to become potential customers, customers or even members of the product through attention, browsing, clicking, mutual communication and evaluation.
3. Good interaction with customers
In addition, if sellers can use various social platforms to form their own communities or groups, and constantly establish good interactions with customers or potential customers through various means, this will enable the seller’s store traffic, conversion and number of orders to continue to increase, and achieve satisfactory marketing results. For example, if customers are interested in consulting or placing orders, sellers can add customers on Facebook, send them Facebook page feeds, and give them some unlimited coupons; they can also follow the status of customers, occasionally comment on their status information, establish interactions with them, and actively expose themselves to customers, so that customers can contact and remember sellers at any time through existing channels; they can also group and note customers according to their preferences, and introduce relevant information to customers in order to get closer and achieve the expected marketing goals and effects.