In Amazon’s search ranking, the product title is a very important factor. It is the first factor to attract buyers to the door, and it is also the basis for sales, promotion, and drainage. A good product title can greatly increase the probability of successful sales.
Components of product titles
Generally speaking, the product titles on Amazon mainly include seven major elements: brand, product name, product series or model, material or seven ingredients, color, size and quantity.
When drafting the title, these elements should be expressed clearly and accurately, and every word in the title should be searched correctly as much as possible to increase the probability of appearing in the search results
①Keywords
Keywords include broad, precise, long-tail and other keywords. In the setting of the title, the keyword selection must be accurate. In order to cover the search for the name, it is advisable to add broad keywords and long-tail keywords with high relevance to the title.
For example, Watches is a broad keyword, Men’s Watches is a precise keyword, and Men’s Military Watches is a long-tail keyword. As the scope of words narrows, keywords tend to be more precise. Sellers can collect and organize these three types of keywords, select effective words according to actual conditions, and arrange them in the listing title.
② Brand
Amazon is paying more and more attention to brands, and a lot of traffic focuses on brand sellers. At the same time, brands can also directly prevent others from selling by copycats. Although Amazon focuses on products and not stores, sellers with brands can decorate and edit their own stores.
③ Scope of application Writing the scope of application in the product title can guide customers to make correct purchasing behaviors. Taking 3C consumer electronics products as an example, many products have supported device objects (compatibility). Usually, the supporting devices are connected with the conjunction for, followed by the related devices supported by the product.
④ Product Features
The last part of the title can be supplemented with product-related information such as material, size or color to enrich product information and thus increase buyers’ awareness of the product.