Product image optimization methods
(1) Main image optimization
In a listing, the main image of a product is like the leading actor in a movie. Its quality directly determines whether consumers will be interested in the seller’s product and click to take a closer look, and whether it will lead to the final transaction. At present, Amazon stipulates that the maximum image size is 1500 pixels x 1500 pixels. Sellers should try to control it within this range to avoid being automatically reduced by Amazon. The best size can be set at 1001 pixels x 1001 pixels. Such a main image has high clarity, good image quality, and good display effect.
① Main image background color: Amazon stipulates that the main image must be a white background and no text is allowed on the image.
② Product proportion in the main image: The proportion of the product in the main image should be around 85%. Try to place the product in the center of the image. A simple, generous and direct main image allows you to see the full picture of the product at a glance.
③Main picture highlights quality: The quality of the main picture of the product determines whether consumers will have a desire to learn more about the product, so the main picture should try to reflect the texture of the product and make people fall in love at first sight.
(2) Optimization of auxiliary pictures
A product has 6 auxiliary pictures. Optimizing these 6 auxiliary pictures can help consumers better understand the product. The auxiliary pictures should truthfully show the parameters and attributes of the product. Usually, they can be in this order: functional picture + close-up picture + detail picture + size picture + scene picture + packaging picture/video auxiliary.
①Functional picture: Show all the functions and attributes of the product at one time, so that consumers can see the product at a glance.
②Close-up picture: It is the best display of product quality. Use one picture to explain the quality, durability and other characteristics of the product. The internal structure diagram of the electronic product will not only make the product look high-end, but also make customers feel that the product is safe and reassuring. The close-up picture of the mobile power bank shows the powerful functions of the product, such as convenience, drop resistance, shock resistance, and polar temperature applicability, which directly touches the pain points of consumers, that is, multiple needs can be met with just one product. ‘
③Details: Enlarge some small details in the product to allow customers to have a deeper understanding of the product.
④Dimensions or product weight pictures. When looking at the product size pictures of many sellers, it is often found that 80% of sellers will mark the product’s weight very clearly, but customers will not have much concept when they see these size pictures. It is recommended that sellers compare the products with black water machines, so that people can see more intuitively and have a clear idea. Of course, the weight picture is the same.
⑤Scene picture: Give the product a real situation to make customers feel immersive. The so-called picture is the truth. According to the different usage scenarios of the product, buyers also have different needs for the pictures they want to see. Use a situational picture in life to present the most realistic usage of the product and bring the product closer to the buyer.
⑥ Packaging picture: If the seller’s product packaging is beautiful, it is recommended to put up a packaging picture to add characteristics to your product. Otherwise, there is no need to make a packaging picture, otherwise it is easy to backfire.
⑦ Video assistance: If the seller is invited by Amazon to put up a product video, you can shoot a short video for the product to introduce the product’s functions and usage mode, so that buyers can have a more comprehensive understanding of the product before purchasing it, so that buyers can buy it with peace of mind, and after the purchase, the probability of generating bad reviews due to the gap in expectations is reduced.