Amazon product images can be optimized from the following aspects
(1) Images must convey true and accurate product information
The information conveyed in the image must be true and accurate, otherwise it will mislead consumers and have a negative impact. For example, a very small product may be enlarged during the shooting process to make the product appear clear in the image, resulting in an exaggerated effect. As a result, when consumers receive the product, they find that it is too small and deviates from their expectations, so they will naturally complain and leave bad reviews.
Many sellers have always believed that as long as the product description is clear, it will be fine. However, because many consumers may not read the product description, they make a purchase decision based on their impression of the image and then give feedback based on the product they receive. Therefore, if the information conveyed by the image is misleading, disputes and bad reviews are inevitable.
(2) Images must be beautiful
In the shooting and processing of images, consumers must be able to feel the design and quality details of the product and achieve a beautiful and atmospheric effect. Only in this way can the conversion rate be improved, more consumers can click on their product pages, and keep them.
(3) Pictures should have a sense of immersion
The core of “shopping by looking at pictures” in online shopping lies not only in the beauty of the product pictures, but also in the information conveyed by the product pictures that can match the inner needs of consumers, and even stimulate potential needs that consumers themselves have not yet perceived. Therefore, when optimizing pictures, a sense of immersion should be conveyed.
A sense of immersion means that when consumers see the pictures, they can imagine the real situation of using this product in daily life and can’t wait to use it.
(4) Pictures should convey texture and a sense of value
In picture processing, conveying texture is essential. For well-designed and finely crafted products, pictures must be able to show the most exquisite details. Good details can arouse consumers’ desire to buy. Excellent product pictures are not enough to have texture alone. They must also be able to convey a sense of value to consumers, that is, to make consumers think that buying the product in the picture at such a price is a bargain. Only when consumers feel that the product is of great value will they be willing to buy. To reflect the sense of value, the details of the picture are one aspect, the display of accessories is another, and even the carefully designed packaging box pictures and other details are very important.
(5) It is best to name the picture with the product keyword
Many sellers do not pay attention to the importance of picture names when optimizing product pictures, but randomly name them in Chinese or numbers. Although such names do not affect product release, from an operational perspective, they may miss a lot of potential traffic. In SEO (search engine optimization) algorithms, picture names will also be captured by search engines. If the picture name is named in a non-keyword way, the possibility of being captured by search engines will be reduced.