After the idea of product development is clear, the seller will then learn about the hot-selling products on the Amazon platform and conduct a periodic (weekly, monthly, quarterly) analysis of these products. After a week of observation and analysis, it will be determined whether the product can be developed. Sellers can understand the market capacity and trend of products in the following ways.
(1) Direct keyword search
Sellers can directly enter keywords in the search box on the front end of the Amazon webpage. After searching, the total number and products of this type of products will be displayed. The larger the total number, the more intense the market competition for this type of product.
(2) View the rankings
Sellers can click “Departments” on the front end of the Amazon webpage, select the subcategory where the target product is located, and click “Best Sellers” here. Enter the selected product page, scroll down to find the product details page of the product, and you can see the “Amazon Best Sellers Rank”.
Through this ranking, sellers can learn more about the products.
①Best Seller: Sellers can learn about the best-selling products in a specific category
②New Releases: This is a list of popular new products based on product sales by Amazon, updated every hour. These products are generally products that have been on the shelves for less than 3 months. Sellers can learn about the latest and hottest products. Through this list, sellers can not only understand the hot-selling products in the category, but also represent the trend to some extent because these are newly launched products.
③Movers&Shakers (the fastest-rising sales surge list): Learn about the products with the fastest growth in the same category within 1 day. Through this ranking, sellers can find products with greater growth potential.
④ Most Wished For (Wishlist: Understand what buyers want. Once the price of such products is reduced, the Amazon system will send an email to remind buyers. The products added to the wish list the most represent the interests of buyers.
⑤ Gif Ideas (suitable as gifts): mainly for festivals and gifts. Through this list, sellers can understand which products buyers are more willing to choose as gifts, so that sellers can prepare stocks in a targeted manner before the festival comes and make arrangements in advance.
Referring to the above dimensions, after sellers enter the sales ranking page of this category through any product details page, they will see that there are hundreds of hot-selling products on the platform to choose from. If sellers can carefully analyze the characteristics of these hot-selling products, the original directionless product selection ideas can also be opened up.