As a popular cross-border e-commerce platform, Wish has attracted sellers from all over the world. However, many people may not know how to start a business on Wish, especially if they don’t have a physical store. In this article, we will introduce you to the steps and some things to pay attention to on how to start a cross-border e-commerce business on the Wish platform.
1. Register an account
First, you need to register an account on the Wish platform. This step is very simple. You only need to provide a valid email address and set a secure password. Make sure the information you fill in is accurate, because this will be your identity authentication information on the Wish platform.
2. Choose the settlement type
Wish provides a variety of settlement methods, including individual sellers and corporate sellers. Individual sellers are suitable for start-ups or individual entrepreneurs, while corporate sellers are suitable for sellers who already have physical stores or large-scale operations. Choosing the right settlement type according to your own situation will help you conduct better business.
3. Complete personal information
On the Wish platform, you need to fill in some personal information, including name, contact information, and address. This information helps to improve your credibility on the platform and also ensures the traceability of transactions. Please be sure to provide true and reliable information.
4. Create a store
On the personal information page, you can create your own store. This is an important way to showcase your brand and products. Set a unique store name, select the product categories you operate, and upload relevant business licenses (if any). A professional store image can attract more potential customers.
5. List products
Now it’s time to upload your product information to the Wish platform. Make sure that the description, pictures, and prices of each product are complete and accurate to increase the exposure of the product. Clear product pictures and attractive descriptions are key factors in attracting customers.
6. Marketing promotion
Use the marketing tools provided by the Wish platform, such as coupons, promotions, etc., to attract potential customers. At the same time, you can promote and promote your store and products through social media, email, etc. to recommend your store and products to more potential customers.
7. Customer service
Providing high-quality customer service is the key to maintaining and increasing customers. Respond to customer inquiries and solve problems in a timely manner to establish good customer relationships. Good after-sales service can improve customer satisfaction and thus increase repurchase rate.
8. Logistics Management
Work with reliable logistics companies to ensure that products can be delivered to customers quickly and accurately. Reasonably arrange delivery time and logistics methods to improve customer satisfaction. Logistics speed and accuracy are one of the important considerations for customers to choose to buy.
Finally, it should be noted that competition on the Wish platform is also fierce, so you need to continuously optimize your products and services to meet customer needs and stand out. By following the above steps and precautions, you can successfully carry out cross-border e-commerce business on the Wish platform and achieve business growth and profit improvement.